Content Manager

IDFC FIRST Bank; Mumbai Suburban; On-site; INR 800,000 - 1,200,000; Full time

Job summary

A leading financial services provider is seeking a Content Manager in Mumbai. The ideal candidate will develop and execute a content strategy, collaborate with various teams, and ensure the content is optimized for performance across digital platforms. This role requires 5 to 10 years of experience and a Bachelor's degree in a relevant field.

Qualifications

• 5 to 10 years of relevant experience in content management.
• Proficient in using GA4, Search Console, and CleverTap.
• Ability to create high-quality content across various platforms.

Responsibilities

• Develop and execute a full-funnel content strategy.
• Collaborate with internal teams and external partners.
• Track content performance and iterate for improvement.

Skills

Content strategy

SEO principles

Data analysis

Collaboration

A/B testing

Education

Bachelor’s degree in any relevant stream

Post-graduation in any stream

Job description

We’re looking for a creative, data-driven, and detail-oriented Content Manager to lead the content strategy and execution across digital platforms. You’ll play a pivotal role in driving awareness, acquisition, and engagement across our key product lines. You will collaborate with product, SEO, performance marketing, brand, legal, and external partners to build compelling content journeys across the funnel.

Responsibilities

• Develop and execute a full-funnel content strategy aligned with business and marketing goals.
• Own the content calendar across web, app, social and partners.
• Define content pillars across performance, brand, SEO, and LLM/AI-based discoverability.
• Write, edit, and commission content for product pages, blogs, videos, and social media.
• Collaborate with internal teams, agencies, and freelancers to ensure timely and high-quality output.
• Ensure tone of voice and messaging are consistent with the brand.
• Partner with SEO and paid media teams to create high-impact, optimized content.
• Track content performance/business impact using GA4, Search Console, and CleverTap.
• Use A/B testing and data insights to iterate content for better conversion and discoverability.
• Ensure all content adheres to legal, compliance, and brand guidelines.
• Maintain a structured content repository and workflow using CMS, DAM, or project tools.
• Stay updated on GenAI/LLM trends, optimize content for RAG and SGE visibility.
• Drive content personalization and modular content use cases across journeys.

Education & Experience

• Education: Bachelor’s degree in any relevant stream.
• Post-graduation: Any Stream.
• Experience: 5 to 10 years of relevant experience.

Job Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing
• Industries: Financial Services, Insurance, and Banking

Location: Mumbai, Maharashtra, India