AVP - Marketing

Invesco MF; Mumbai; Vor Ort; INR 900.000 - 1.500.000; Vollzeit

Zusammenfassung

Invesco MF is seeking an experienced Lead – Growth & Digital to drive end-to-end digital growth across the funnel, combining brand, performance marketing, media buying, and CRM-driven lifecycle management.

The role demands strategic thinking, data-driven decision making, and hands-on execution from awareness to retention, with a focus on measurable business outcomes and martech optimization.

Qualifikationen

• MBA in Marketing / Digital or related field.
• 8-12+ years of experience in digital marketing, performance, and CRM/lifecycle roles.
• CRM and marketing automation systems experience.
• Experience in BFSI / fintech / platform-led businesses preferred.

Aufgaben

• Growth Strategy & Full-Funnel Digital Ownership across awareness, acquisition, engagement, conversion, and retention.
• Lead digital-first brand building across platforms (YouTube, display, social).
• Own end-to-end media buying strategy and optimization (Google, Meta, programmatic).
• Build and manage CRM and lifecycle marketing strategies with automated journeys.
• Own martech stack, analytics, and attribution for robust tracking and reporting.
• Drive CRO initiatives and optimize landing pages and funnels.

Kenntnisse

Performance Marketing

CRM & Lifecycle Marketing

MarTech & Data Analytics

Strategic Planning

Cross-functional Leadership

Ausbildung

MBA in Marketing / Digital

Tools

CRM platforms

Marketing automation tools

Analytics & attribution systems

Jobbeschreibung

8 - 12 Years

Employee

Job Description

Department: Marketing & Communications

Role Overview

The Lead – Growth & Digital will be responsible for driving end-to-enddigital growth across the funnel, combining digital brand building, performancemarketing, media buying, and CRM-led lifecycle management.

This role requires a strong balance of strategic thinking, data-drivendecision-making, and executional depth, with ownership spanning from digitalawareness and acquisition to engagement, conversion, and retention.

The ideal candidate will bring deep expertise in performance marketing, digitalmedia
strategy, customer lifecycle management, and marketing technology, with a clearfocus on delivering measurable business outcomes.

Key Responsibilities

1. Growth Strategy & Full-Funnel Digital Ownership
   • Awareness (digital branding)
   • Acquisition (performance marketing)
   • Engagement & conversion
   • Retention & lifecycle (CRM)
   • Partner with Brand and Content teams toensure integrated funnel alignment
2. Digital Branding & Upper FunnelStrategy
   • Lead digital-first brand buildinginitiatives across platforms (YouTube, display, social)
   • Develop media strategies that balance:
   • Reach & awareness
   • Ensure strong storytelling integrationwith Content and Brand teams
3. Performance Marketing & Media Buying
   • Own end-to-end media buying strategy andexecution across:
   • Google (Search, Display, YouTube)
   • Meta (Facebook, Instagram)
   • Programmatic and other performancechannels
   • Drive budget allocation, bid strategies, and channel mixoptimization
   • Continuously optimize for CAC, ROAS, andconversion rates
4. CRM & Lifecycle Marketing
   • Build and manage CRM and lifecyclemarketing strategy across:
   • Engagement and retention programs
   • Define and execute segmentationstrategies (retail, HNI, behavioural cohorts)
   • Drive automated journeys via email, app,and other owned channels
   • Integrate CRM with martech stack forseamless customer experience
5. Martech & Data Infrastructure
   • Own and optimize the marketingtechnology ecosystem:
   • CRM platforms
   • Marketing automation tools
   • Analytics and attribution systems
   • Ensure robust tracking, attribution, anddata integrity across campaigns
   • Build dashboards and reportingframeworks for decision-making
6. Conversion & Funnel Optimization
   • Continuously improve landing pages,funnels, and user journeys
   • Drive CRO initiatives includingpersonalization and optimization
   • Partner with product and tech teams to improve user experience
7. Performance Analytics & Decision Making
   • Define and track KPIs across funnelstages:
   • CAC, ROAS, LTV
   • Engagement and retention metrics
   • Lead and mentor performance marketing, CRM, and martechteams
   • Work closely with:
   • Content (for performance-led content)
   • Brand (for digital amplification)
   • Sales (for lead quality and conversionalignment)
   • Manage agencies, platforms, and vendorecosystems

Qualifications & Experience

• MBA in Marketing / Digital or relatedfield
• 8-12+ years of experience in digitalmarketing, performance, and CRM/lifecycle roles
• CRM and marketing automation systems
• Experience in BFSI / fintech /platform-led businesses preferred

Key Skills

• Performance Marketing & Media Buying
• Digital Branding & Upper Funnel Strategy
• CRM & Lifecycle Marketing
• Marketing Automation & Martech
• Data Analytics & Attribution
• Conversion Rate Optimization (CRO)
• Strategic Planning & Execution
• Cross-functional Leadership

Job Snapshot

Updated Date
19-06-2026

Job ID
Job_3126

Department
Marketing

Location