Brand & Content Specialist

Wellfound; Pune District; On-site; INR 350,000 - 550,000; Full time

Job summary

Wellfound is seeking a content/brand-focused professional with 0–2 years of experience to craft engaging financial content. You will build hooks, draft scripts, and manage a content calendar, while shaping audience personas and mapping content to funnel stages.

The role also involves researching trends, exploring formats like long-form video or podcasts, and supporting the founder's public presence. Ideal candidates have a Marketing degree and a strong sense for language, storytelling, and

Qualifications

• 0–2 years of experience in content, marketing, or brand roles; portfolio matters more than years on a resume.
• Strong feel for language, storytelling, or design; you create and consume content and have opinions on what makes it good.
• Bachelor’s degree with specialisation in Marketing.

Responsibilities

• Build a bank of hooks and story angles for short-form video and written content.
• Draft scripts, carousels, and posts that turn dense financial ideas into engaging content for investors.
• Own and maintain a content calendar aligned to a clear purpose.
• Develop personas beyond demographics and map content to funnel stages (awareness to conversion).
• Research what’s resonating in personal-finance communities and conversations online.
• Explore long-form video or podcast concepts from topic lists to pilots.
• Support the founder’s personal brand with polished drafts.
• Create decks, handouts, and recap content for roadshows and outreach events.
• Turn live audience questions into future content and FAQs.

Education

Bachelor’s degree in Marketing

Job description

The Opportunity

Most financial content online is either dull or untrustworthy. Your job is to help us be neither — building the ideas, words, and formats that make sound financial advice genuinely worth stopping to read or watch.
This is a hands‑on brand‑building role, not a “post and hope” job. We're a small firm, which means everything you create has to earn attention on its own merit — and is built to compound, whether that's an article that ranks in search six months from now or a founder LinkedIn post that starts a real conversation. You'll be building the machinery, not just feeding it.

What You’ll Own

Content Strategy & Creation

• Build a bank of hooks and story angles for short‑form video and written content, grounded in what's proven to work in financial content elsewhere.
• Draft scripts, carousels, and posts that turn dense financial ideas into something investors want to engage with.
• Own and maintain a content calendar where every piece ties back to a purpose, not just a posting slot.

Audience Intelligence

• Build personas that go beyond demographics — how and what type of content our target audience consumes, what stops their scroll, what earns their trust.
• Map every piece of content to a stage of the funnel — awareness, consideration, decision, conversion, etc.

Channel & Format Exploration

• Research what's resonating in personal‑finance communities and conversations online.
• Pressure-test what a long‑form video or podcast series could look like for the brand — from topic list to a scripted pilot episode.

Brand Presence

• Support the founder's personal brand and public voice.
• Deliver well‑researched, ready-to-review post drafts.

Campaign & Event Support

• Build presentation decks, handouts, and recap content for roadshows and outreach events.
• Turn live audience questions into future content and FAQ material.

Who We're Looking For

• 0–2 years of experience in content, marketing, or brand roles (or a strong internship/personal-project track record) – A portfolio of work you've created matters more than years on a resume.
• A strong feel for language, storytelling, or design; no finance background required. You should be someone who creates and consumes content yourself and has real opinions about what makes it good.
• Bachelor’s degree with specialisation in Marketing.