Content Strategist

Finnovate Financial Services Pvt Ltd.; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Finnovate is seeking a Content Writer/Strategist based in Mumbai to craft engaging content across blogs, social media, newsletters, PR articles and video scripts.

The role involves simplifying complex financial topics, researching trends, collaborating with financial experts and marketing teams, ensuring accuracy, SEO-friendliness, and alignment with our brand voice.

Candidates should have 5+ years of finance content writing and a degree in Finance, Commerce, Economics or related fields.

Qualifications

• 5+ years of content writing in the finance domain.
• Strong understanding of financial concepts.
• Content writing experience in finance domain.
• Educational background or certification in finance is a plus.

Responsibilities

• Develop and execute a comprehensive content strategy aligned with business objectives.
• Plan and manage content calendars across platforms (website, blogs, social media, email, etc.).
• Conduct audience research to understand user needs, behaviours, and content preferences.
• Ensure consistency in brand tone, voice, and messaging.
• Collaborate with marketing, design, product, and SEO teams.
• Analyze content performance using analytics tools and optimize accordingly.
• Write content that engages with our TG- PR articles, blogs, newsletters, video scripts, etc.
• Collaborate with our in-house financial experts to create content.
• Stay on top of industry trends and news, and incorporate it in your content.
• Write and edit content for blogs, articles, reports, newsletters, social media, case studies, website pages, and product documents.
• Break down complex financial and investment topics into simple, easy-to-understand language.
• Research industry trends in fintech, wealth management, mutual funds, investments, taxation, and personal finance.
• Work closely with product, marketing, and research teams to create accurate and compliant content.
• Create scripts for videos, product explainers, and campaigns when required.
• Ensure content is SEO-friendly and aligned with brand guidelines.
• Proofread and maintain high standards of clarity, grammar, and factual accuracy.
• Maintain a content calendar and ensure timely delivery.

Skills

Finance content

SEO writing

Content strategy

Research skills

Education

Bachelor's degree in Finance

Job description

Finnovate is India’s largest financial planning platform, dedicated to helping professionals achieve their financial goals with discipline and clarity. Through our proprietary FinnFit™process, we have guided over 3,500 professionals and their families toward structured, purposeful financial lives. As a SEBI-registered, zero-commission, product-agnostic advisory firm, we deliver unbiased solutions through expert advisors and a transparent technology platform—making Finnovate the destination for exceptional talent eager to shape the future of financial planning.

With over USD 3 million raised from marquee investors and a newly secured SEBI PMS license, Finnovate is entering an exciting growth phase. This is where you can contribute ideas across the spectrum, operate with entrepreneurial freedom, and grow into a core member of a truly customer-first team. At Finnovate, you’ll find the unique opportunity to align your career with your strengths and aspirations while building long-term impact in India’s evolving financial landscape.

Will prefer candidate based in: Mumbai

Age Range: 30+

Preferred Industry: Finance

Job Summary:

We are looking for a Content Writer/Strategist to create engaging content across blogs, social media, newsletters, PR articles, and video scripts. The role involves simplifying complex financial topics, researching industry trends, collaborating with financial experts and marketing teams, and ensuring content is accurate, SEO-friendly, and aligned with our brand voice.

Key Responsibilities:

• Develop and execute a comprehensive content strategy aligned with business objectives.
  
• Plan and manage content calendars across platforms (website, blogs, social media, email, etc.).
  
• Conduct audience research to understand user needs, behaviours, and content preferences.
  
• Ensure consistency in brand tone, voice, and messaging.
  
• Collaborate with marketing, design, product, and SEO teams.
  
• Analyse content performance using analytics tools and optimize accordingly.
  
• Write content that engages with our TG- PR articles, blogs, newsletters, video scripts, etc.
  
• Collaborate with our in-house financial experts to create content.
  
• Stay on top of industry trends and news, and incorporate it in your content
  
• Write and edit content for blogs, articles, reports, newsletters, social media, case studies, website pages, and product documents.
  
• Break down complex financial and investment topics into simple, easy-to-understand language.
  
• Research industry trends in fintech, wealth management, mutual funds, investments, taxation, and personal finance.
  
• Work closely with product, marketing, and research teams to create accurate and compliant content.
  
• Create scripts for videos, product explainers, and campaigns when required.
  
• Ensure content is SEO-friendly and aligned with brand guidelines.
  
• Proofread and maintain high standards of clarity, grammar, and factual accuracy.
  
• Maintain a content calendar and ensure timely delivery.
  

Qualification & Skills:

Bachelor's degree in Finance, Commerce, Economics, Accounting, or a related discipline.

Experience & Skill Set:

• 5+ year of content writing in finance domain
  
• Strong understanding of financial concepts
  
• Content writing experience in finance domain
  
• Good to have: Educational background or certification in finance.