Content Lead

Alice Blue Financial Services; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Alice Blue Financial Services seeks an experienced content strategist to develop and execute content plans across websites, blogs, social media, campaigns, and email channels. You will lead a team of writers, ensure consistent brand voice, and focus on stock market and investment-related content.

The role requires strong writing and editing skills, knowledge of SEO and analytics, and a track record of leading content projects within financial services.

Qualifications

• 5+ years of experience in content creation and strategy.
• Experience in financial services, stockbroking, fintech, or investment-related content preferred.
• Strong writing, editing, storytelling, and communication skills.
• Knowledge of SEO, digital marketing, and content analytics.
• Proven experience in leading content projects or teams.

Responsibilities

• Develop content strategies aligned with brand and business goals.
• Lead content creation for websites, blogs, social media, campaigns, and email marketing.
• Create engaging content around stock markets, trading, and investments.
• Ensure consistent brand voice across all communication channels.
• Manage and guide content writers and collaborate with marketing, design, and business teams.
• Track content performance, engagement, and SEO metrics.

Skills

Content strategy

Editorial leadership

Stock markets

SEO & analytics

Financial services

Team management

Brand voice

Job description

Key Responsibilities:

• Develop content strategies aligned with brand and business goals.
• Lead content creation for websites, blogs, social media, campaigns, and email marketing.
• Create engaging content around stock markets, trading, and investments.
• Ensure consistent brand voice across all communication channels.
• Manage and guide content writers and collaborate with marketing, design, and business teams.
• Track content performance, engagement, and SEO metrics.

Requirements:

• 5+ years of experience in content creation and strategy.
• Experience in financial services, stockbroking, fintech, or investment-related content preferred.
• Strong writing, editing, storytelling, and communication skills.
• Knowledge of SEO, digital marketing, and content analytics.
• Proven experience in leading content projects or teams.