Content Lead

Tresvista Financial Services; Pune District; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

TresVista Financial Services seeks a Content Lead in its Marketing and Corporate Communication team to architect and execute a holistic content strategy. You will drive brand visibility, craft credible narratives for complex financial services topics, and ensure consistency in voice across channels.

The role requires deep domain knowledge, storytelling excellence, and the ability to translate data and insights into compelling assets such as podcasts, case studies, whitepapers, blogs, and social

Qualifications

• 8+ years in content strategy or B2B brand comms with measurable impact.
• Deep understanding of financial services terminology and audience needs.
• Proven ability to lead multi-format content across channels.

Responsibilities

• Own and execute a comprehensive B2B content strategy aligned with brand goals.
• Build a scalable content framework across the buyer journey (awareness to conversion).
• Lead podcasts, thought leadership, testimonials, case studies and multi-format assets.
• Define content KPIs, monitor performance, and optimize using data-driven insights.
• Collaborate with Management, Sales, Product, and client success teams; coordinate with design and external agencies.
• Train team on messaging, storytelling, and branding standards.
• Stay updated on industry trends and AI-enabled personalization strategies.

Skills

Content strategy

B2B marketing

Thought leadership

Storytelling

Team leadership

Education

MBA or equivalent in Marketing/Digital Strategy

Bachelor's in Marketing/Communications

Tools

SEO

Marketing automation

Analytics tools

Job description

About TresVista

TresVista enables Enterprise Intelligence Orchestration (EIO) by supporting the translation of insight into execution. We are a global enterprise that delivers advisory-led solutions with technology and managed services. TresVista works with clients to orchestrate their data and drive outcomes across investment, analytics, and operational workflows, bringing together deep domain expertise with AI enabled execution and a structured approach to decision-making.

About the Role

The Content Lead within the Marketing and Corporate Communication (MCC) department, is a strategic role focused on creating and executing a holistic content strategy that drives brand visibility and engagement across all platforms. This individual will work closely with marketing leadership and business teams to develop content that resonates with diverse audiences while
maintaining technical accuracy and a consistent brand voice. The role demands a strong understanding of financial services, market dynamics, and technical terminology, combined with creativity and analytical thinking to craft compelling narratives for multiple channels and formats. The ideal candidate will ensure content aligns with business objectives, supports thought leadership, and leverages emerging technologies for desirable impact.

Key Role Deliverables

• Own and execute a comprehensive content marketing strategy aligned with TresVista's brand positioning and business objectives
• Establish a consistent brand voice and messaging across all channels and formats
• Build a scalable content framework that drives engagement across the full buyer journey (awareness, consideration, conversion)
• Strengthen TresVista's thought leadership presence through high-impact content initiatives
• Define and monitor content KPIs to measure effectiveness and inform continuous improvement

Operational Responsibilities

• Develop and own a comprehensive B2B content strategy that ensures brand consistency and credibility across all communication, aligning with positioning, business goals, and demand generation while accurately reflecting financial services insights, terminology, regulations, and industry nuances
• Build a full-funnel content engine (awareness, consideration, conversion) and lead strategic programs such as podcasts, thought leadership series, customer testimonials, and case studies to drive engagement and authority
• Define content KPIs, track performance, and optimize continuously using data-driven insights to maximize impact across channels
• Oversee planning, creation, and quality of multi-format content including podcasts, videos, client testimonials, whitepapers, email campaigns, LinkedIn posts, blogs, guides, and reports
• Collaborate cross-functionally with the Management, Sales, Product, and client success teams to extract insights, craft compelling narratives, and showcase value, while coordinating with designers, video editors, production teams, and external agencies to deliver high-quality assets
• Train and guide the marketing team on messaging, storytelling, and communication standards to ensure consistency and impact across all content and campaigns
• Build and strengthen the company's thought leadership presence across all channels by creating high-impact content that showcases industry expertise, customer success stories, and innovation
• Stay updated on industry trends and algorithm changes impacting content and distribution
• Integrate AI tools for personalization, predictive analytics, and workflow efficiency

Prerequisites

• Proven track record with documented B2B case studies demonstrating measurable impact on growth, brand authority, and lead quality
• Deep understanding of financial services (fintech, NBFCs, investment, wealth management, banking, or related areas) with ability to simplify complex concepts for senior decision-makers
• Expertise in multi-format content creation and oversight, including podcasts, testimonial videos, long-form articles, and integrated storytelling across channels
• Exceptional writing, editing, research, and storytelling skills, with strong interviewing and narrative-building capabilities for thought leadership and testimonials
• Ability to lead teams, manage cross-functional projects, and collaborate effectively with leadership
• Proficiency in defining KPIs, measuring performance, and optimizing strategies using data-driven insights
• Familiarity with digital marketing tools, marketing automation platforms, SEO principles, and content analytics
• Awareness of AI-driven personalization, predictive analytics, and emerging technologies
• Creative mindset combined with strategic thinking and experience working closely with leadership teams

Experience

8+ years in content strategy, content marketing, or brand communication in a B2B environment.

Education

Bachelor's degree in Marketing, Communications, Journalism, or a related field and Master's degree (MBA or equivalent) with a specialization in Marketing, Digital Strategy, or Business Communication.

Compensation

The compensation structure will be as per industry standards

Required Skills

• Own and execute a comprehensive content marketing strategy aligned with TresVista's brand positioning and business objectives
• Establish a consistent brand voice and messaging across all channels and formats
• Build a scalable content framework that drives engagement across the full buyer journey (awareness, consideration, conversion)
• Strengthen TresVista's thought leadership presence through high-impact content initiatives
• Define and monitor content KPIs to measure effectiveness and inform continuous improvement