Manager – Digital Marketing & Corporate Communications

Emkay Global Financial Services Ltd; Mumbai; On-site; INR 1,500,000 - 2,300,000; Full time

Benefits offered by this job

Competitive compensation

Cross-functional exposure

Regulatory-compliant learning

Job summary

Emkay Global Financial Services Ltd in Mumbai seeks an experienced Manager – Digital Marketing & Corporate Communications to plan, execute, and optimize digital marketing and PR initiatives for a BFSI audience. You will drive brand visibility, lead generation, media presence, and stakeholder engagement through SEO, email marketing, content, website management, PR, and analytics.

You will collaborate with product, sales, research, and compliance teams to align messaging across client segments and

Qualifications

• 5+ years hands-on experience in digital marketing and public relations, preferably BFSI.
• Strong written and verbal communication; ability to translate complex financial concepts into marketing content.
• Experience with media relations, press releases, and executive communications.
• Knowledge of SEBI advertising guidelines and regulatory considerations.

Responsibilities

• Plan and execute the overall digital marketing strategy (excluding social media) aligned with business goals.
• Plan and manage SEO/AEO/GEO to improve organic visibility and drive paid traffic.
• Own email marketing, WhatsApp marketing, and marketing automation campaigns.
• Manage corporate website and landing pages, including content updates and CRO.
• Drive content marketing (blogs, whitepapers, videos, webinars) with research and business teams.
• Plan online reputation management and monitor third-party listings and aggregators.
• Track, analyze, and report campaign performance and ROI using analytics and CRM dashboards.
• Manage digital marketing budgets and vendor relationships.

Skills

Digital marketing

Public relations

SEO

Email marketing

Content marketing

Marketing automation

Google Analytics

CMS management

SEBI guidelines

Budget management

Education

Bachelor’s/Master’s in Marketing or related field

Tools

Google Ads

HubSpot

Mailchimp

WebEngage

Job description

We are looking for an experienced Manager – Digital Marketing & Corporate Communications to plan, execute, and optimize our digital marketing and public relations initiatives — excluding social media. The ideal candidate will drive brand visibility, lead generation, media presence, and stakeholder engagement through SEO/GEO, email marketing, whatsapp marketing, content marketing, website management, PR, and performance analytics, tailored to the financial services industry.

Key Responsibilities

• Assist the team in planning and executing the overall digital marketing strategy (excluding social media) aligned with business and brand objectives.
• Plan and manage SEO/AEO/GEO to improve organic visibility and drive qualified paid traffic (Google Ads, display, and programmatic campaigns).
• Own email marketing, whatsapp marketing and marketing automation — design newsletters, nurture campaigns, and drip sequences for investors, clients, and partners.
• Manage the corporate website and landing pages — content updates, UX improvements, conversion rate optimization, and SEO health.
• Drive content marketing initiatives — blogs, whitepapers, market research pieces, videos, and webinars — in coordination with the research and business teams.
• Plan and execute online reputation management and manage third-party listings, review platforms, and financial content aggregators.
• Track, analyze, and report on campaign performance and ROI using tools like Google Analytics, Google Search Console, and CRM/marketing automation dashboards.
• Manage digital marketing budgets and vendor relationships (agencies, freelancers, media partners).
• Ensure all digital marketing content and campaigns comply with SEBI/regulatory guidelines applicable to financial services communication.
• Collaborate closely with product, sales, research, and compliance teams to align messaging across client segments ( HNI, institutional, distributors).
• Stay current with digital marketing trends, martech tools, and competitor activity in the BFSI/capital markets space.

Public Relations

• Build and manage relationships with financial journalists, business media, and industry publications to secure coverage and thought‑leadership placements.
• Draft and manage press releases, media statements, and executive commentary on market events, company milestones, and research/product launches.
• Plan and coordinate media interactions — interviews, press briefings, panel participation, and industry events/conferences for spokespersons and leadership.
• Support crisis communication and reputation management, working closely with compliance and senior management on sensitive or regulatory matters.
• Track media coverage and sentiment; prepare media monitoring and PR performance reports for leadership.
• Manage relationship with PR agency and ensure consistent messaging across digital and PR channels.
• Ensure all PR content and media communication comply with SEBI/regulatory disclosure norms for listed financial services companies.

Required Skills & Qualifications

• Bachelor's/Master's degree in Marketing, Mass Communication, Business Administration, or related field.
• Minimum 5 years of hands‑on experience in digital marketing and public relations, preferably within BFSI, capital markets, or financial services.
• Demonstrated experience in media relations — pitching stories, managing journalist relationships, and securing/managing press coverage.
• Proven expertise in SEO, SEM/PPC, email marketing, content marketing, and marketing automation tools, CRMs (e.g., Google Ads, HubSpot, Mailchimp, WebEngage, or similar).
• Strong analytical skills with proficiency in Google Analytics, Search Console, and reporting/dashboarding tools.
• Experience managing website CMS platforms and working with UX/design and web development teams.
• Understanding of SEBI advertising guidelines and compliance considerations in financial marketing content is a strong plus.
• Excellent written and verbal communication skills; ability to translate complex financial concepts into clear marketing content.
• Strong project management skills with the ability to manage multiple campaigns and stakeholders simultaneously.
• Data‑driven mindset with a track record of improving lead quality, conversion rates, and marketing ROI.

Good to Have

• Experience with marketing for wealth management, broking, or investment banking products.
• Familiarity with programmatic advertising and financial content syndication platforms.
• Basic understanding of financial products (equities, mutual funds, PMS, IB) to create relevant content.

What We Offer

• Opportunity to shape the digital marketing charter for a well‑established, 30+year legacy financial services brand.
• Collaborative work culture with cross‑functional exposure to research, sales, and compliance teams.
• Competitive compensation aligned with industry standards.