Asst Manager - Performance Marketing

Illusion Dental Laboratory; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Illusion Dental Laboratory is seeking a seasoned Performance Marketing Lead to plan, execute, and optimise paid campaigns across Meta Ads and Google Ads for growth in India and international markets.

You will manage budgets, target audiences, perform keyword research, and drive conversions while building robust lead-generation funnels and CRO improvements.

Qualifications

• Hands-on experience in performance marketing and paid media.
• Proven track record in B2B lead generation, preferably for high-value products/services.
• Experience managing advertising budgets and optimisation for conversions.
• Familiarity with AI tools for marketing activities.
• Understanding of landing-page optimisation, remarketing, lead funnels and CRO.
• Strong communication and coordination with sales, creative and tech teams.

Responsibilities

• Plan, execute and optimise paid campaigns across Meta Ads (Facebook and Instagram), and other relevant platforms.
• Manage campaign budgets, audience targeting, keyword research, bidding strategies and conversion optimisation.
• Implement targeting and marketing campaigns to convert website visitors and prospective customers into qualified leads.
• Monitor campaign performance and optimise cost per lead, cost per qualified lead and conversion rates.
• Build lead-generation funnels covering awareness, enquiry, qualification, sales follow-up and conversion.
• Identify new digital channels and growth opportunities to expand the company's customer base in India and international markets, where relevant.
• Use AI tools for audience research, competitor analysis, campaign planning, ad-copy development and marketing insights.
• Leverage AI-assisted creative tools to develop and test ad variations, campaign messaging and content ideas.
• Explore platform-native AI advertising features, automated bidding, audience optimisation and campaign testing.
• Use AI to improve marketing productivity, analyse performance trends and identify growth opportunities.
• Stay updated on emerging digital marketing technologies and implement relevant initiatives based on measurable business value.
• Prepare regular performance dashboards covering advertising spends, lead volume, qualified leads, CPL, conversion rates and ROAS where applicable.
• Analyse website traffic, landing-page performance and lead funnel drop-offs.
• Present actionable insights and recommendations to improve campaign effectiveness and marketing ROI.
• Analyse website performance to identify lead-generation and conversion opportunities.
• Recommend improvements to landing pages, enquiry forms, calls to action and customer journeys.
• Coordinate with website, SEO, content and design teams to improve traffic quality, user experience and conversions.
• Support organic search visibility and content initiatives aligned with business and lead-generation objectives.

Skills

Performance marketing

Google Ads

Meta Ads Manager

B2B lead generation

Campaign optimisation

AI tools for marketing

Lead funnels

Landing-page optimisation

Remarketing

Cross-functional collaboration

Tools

Google Ads

Meta Ads Manager

Job description

Role & responsibilities

Performance Marketing & Paid Campaigns

• Plan, execute and optimise paid campaigns across Meta Ads (Facebook and Instagram), and other relevant platforms.
• Manage campaign budgets, audience targeting, keyword research, bidding strategies and conversion optimisation.
• Implement targeting and marketing campaigns to convert website visitors and prospective customers into qualified leads.
• Monitor campaign performance and optimise cost per lead, cost per qualified lead and conversion rates.

B2B Lead Generation & Business Growth

• Build lead-generation funnels covering awareness, enquiry, qualification, sales follow-up and conversion.
• Identify new digital channels and growth opportunities to expand the company's customer base in India and international markets, where relevant.

AI-Driven Marketing & New-Age Strategies

• Use AI tools for audience research, competitor analysis, campaign planning, ad-copy development and marketing insights.
• Leverage AI-assisted creative tools to develop and test ad variations, campaign messaging and content ideas.
• Explore platform-native AI advertising features, automated bidding, audience optimisation and campaign testing.
• Use AI to improve marketing productivity, analyse performance trends and identify growth opportunities.
• Stay updated on emerging digital marketing technologies and implement relevant initiatives based on measurable business value.

Analytics, Tracking & Reporting

Track campaign performance

• Prepare regular performance dashboards covering advertising spends, lead volume, qualified leads, CPL, conversion rates and return on advertising spend wherever applicable.
• Analyse website traffic, landing-page performance and lead funnel drop-offs.
• Present actionable insights and recommendations to improve campaign effectiveness and marketing ROI.

Conversion Rate Optimisation & Website Growth

• Analyse website performance to identify lead-generation and conversion opportunities.
• Recommend improvements to landing pages, enquiry forms, calls to action and customer journeys.
• Coordinate with website, SEO, content and design teams to improve traffic quality, user experience and conversions.
• Support organic search visibility and content initiatives aligned with business and lead-generation objectives.

Required Skills & Qualifications

• 35 years of hands-on experience in performance marketing, paid media or digital acquisition.Strong working knowledge of Google Ads and Meta Ads Manager.
• Proven experience in B2B lead generation, preferably for high-value products or services.
• Experience managing advertising budgets, campaign optimisation and conversion-focused marketing.
• Practical familiarity with AI tools for marketing activities.
• Understanding of landing-page optimisation, remarketing, lead funnels and conversion rate optimisation.
• Strong communication and coordination skills, with the ability to work closely with sales, creative and technology teams.