Associate / Senior Associate - Influencer Marketing

CashKaro.com; Gurugram District; On-site; INR 600,000 - 1,200,000; Full time

Benefits offered by this job

Start-up environment

Competitive compensation & ESOPs

Culture of innovation

Medical insurance & flexi WFH

In-house events & team outings

Job summary

CashKaro, India s #1 cashback platform, is seeking an Associate / Sr. Associate in Influencer Marketing to lead user acquisition campaigns through influencers on YouTube, Instagram, and short-video platforms.

You will identify, onboard and manage influencers across finance, lifestyle, tech, and fashion; plan campaigns to hit sign-ups and ROI targets; optimize for ROI and CAC; negotiate usage rights and payments; and maintain data-driven performance reports while tracking trends.

Qualifications

• 2+ years in influencer marketing (B2C brand, e-commerce, or performance-led app preferred)
• Proven track record in user acquisition-focused campaigns with measurable outcomes
• Strong negotiation and relationship management skills
• Solid understanding of YouTube, Instagram, and short-video platforms
• Comfortable with Excel, Google Sheets, and performance reporting

Responsibilities

• Identify, evaluate, and onboard influencers across finance, lifestyle, tech, and fashion categories.
• Plan and launch influencer campaigns aligned with acquisition targets (sign-ups, transactions, ROI).
• Optimize campaigns for ROI and CAC; monitor partner quality and conversion impact.
• Handle negotiations, usage rights, barter vs. paid decisions, and agency/talent manager relations.
• Maintain performance reports, analyze conversion funnels, and suggest data-driven improvements.
• Stay ahead of social media trends, new content formats, and competitive brand moves.

Skills

Influencer marketing

User acquisition campaigns

Negotiation skills

YouTube & Instagram knowledge

Excel / Sheets reporting

Tools

Winkl

One Impression

Qoruz

Job description

Company Overview:

CashKaro is India s #1 cashback platform, trusted by over 25 million users! We drive more sales for Amazon, Flipkart, Myntra, and Ajio than any other paid channel, including Google and Meta. Backed by legendary investor Ratan Tata and a recent $16 million boost from Affle, we re on a rocket ship journey-already surpassing 300 crore in revenue and racing towards 500 crore

EarnKaro our influencer referral platform, is trusted by over 500,000 influencers and sends more traffic to leading online retailers than any other platform. Whether it s micro-influencers or top-tier creators, they choose EarnKaro to monetize their networks.

BankKaro our latest venture, is rapidly becoming India s go-to FinTech aggregator, similar to Paisabazaar

Role Overview

Were looking for a result-oriented Associate / Sr. Associate in Influencer Marketing to lead user acquisition campaigns through influencers across YouTube, Instagram, and short-video platforms. Performance-driven outcomes are the core expectation.

Key Responsibilities

• Identify, evaluate, and onboard influencers across finance, lifestyle, tech, and fashion categories.
• Plan and launch influencer campaigns aligned with acquisition targets (sign-ups, transactions, ROI).
• Optimize campaigns for ROI and CAC; monitor partner quality and conversion impact.
• Handle negotiations, usage rights, barter vs. paid decisions, and agency/talent manager relations.
• Maintain performance reports, analyze conversion funnels, and suggest data-driven improvements.
• Stay ahead of social media trends, new content formats, and competitive brand moves.

Must-Have

• 2+ years in influencer marketing (B2C brand, e-commerce, or performance-led app preferred)
• Proven track record in user acquisition-focused campaigns with measurable outcomes
• Strong negotiation and relationship management skills
• Solid understanding of YouTube, Instagram, and short-video platforms
• Comfortable with Excel, Google Sheets, and performance reporting

Good to Have

• Prior experience with affiliate apps, fintech, or e-commerce brands
• Existing influencer network in finance, tech, or lifestyle verticals
• Experience with influencer tools (Winkl, One Impression, Qoruz)

Why Join Us - Our USPs and selling points

• Start-up Environment - Work with a passionate and energetic team that is driven by hustle, comradeship, and togetherness.
• Compensation Benefits - Best-in-class salaries to highly competitive ESOPs along with a great learning work environment, we offer you a place full of opportunities to customize your career trajectory.
• An Environment for Innovation - We create a culture for innovation by giving an employee the prowess to create, make and innovate.
• Weve got you covered - From medical insurance, and well-defined policies to Flexi WFH options, and scrumptious lunch to some amazing learning and development sessions- weve got your back!
• Cool Perks - Come and get to join us for in-house events, Daily lunch and snacks team outings, dinner catchups, and much more.