Influencer Marketing Associate

Boss Wallah; Bengaluru; On-site; INR 400,000 - 800,000; Full time

Job summary

Boss Wallah in Bengaluru is seeking a dedicated Influencer Marketing Associate to identify and manage influencer campaigns. The role involves scouting high-quality creators, overseeing multiple campaigns, and tracking performance with analytics tools. Ideal candidates have at least 1 year of experience in influencer marketing, along with strong communication and negotiation skills. Knowledge of south Indian languages is preferred. This position offers a dynamic opportunity in a growing marketing team.

Qualifications

• Minimum 1 year of experience in influencer or digital marketing.
• Hands‑on experience with influencer discovery/scouting.
• Strong communication and negotiation skills.

Responsibilities

• Scout and handpick relevant influencers.
• Manage influencer campaigns from onboarding to execution.
• Communicate and negotiate with influencers.

Skills

Influencer marketing

Digital marketing

Communication skills

Negotiation skills

Data management

Tools

Influencer discovery tools

Marketing analytics tools

Job description

Department: Marketing / Influencer Partnerships

About Us

Boss Wallah Media is India’s leading social media and production platform, reaching 18M+ followers and 330M+ monthly viewers across YouTube, Facebook, and Instagram. With six studios and a creative team delivering 200+ multilingual videos a week, Boss Wallah Media drives high-ROI campaigns for national and international brands alike. From social media boosts to influencer-style branded content, Boss Wallah Media is the go-to partner for brands seeking scale and impact especially in India’s southern markets.

Role Overview

We’re looking for a disciplined and proactive Influencer Marketing Associate who can identify high-quality creators in a saturated market and manage influencer campaigns end-to-end.

Key Responsibilities

• Scout and handpick relevant influencers using research and scouting tools.
• Manage influencer campaigns from onboarding to execution and reporting.
• Handle multiple campaigns simultaneously while meeting timelines.
• Communicate and negotiate with influencers and talent managers.
• Track campaign performance using marketing and analytics tools.
• Maintain organized data, reports, and campaign documentation.

Requirements

• Minimum 1 year of experience in influencer or digital marketing.
• Hands‑on experience with influencer discovery/scouting and marketing analytics tools.
• Strong communication and negotiation skills.
• Ability to manage multiple campaigns efficiently.
• Good data management and organizational discipline.

Preferred

• Knowledge of multiple south Indian languages.
• Proactive, detail-oriented, and performance-driven mindset.