Influencer Marketing | Sports Nutrition D2C

Tamatar Talent; Bengaluru; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Tamatar Talent in Bengaluru is seeking an influencer marketing professional to drive growth and scale campaigns across platforms. You will lead strategy, creator management and cross-functional collaboration to transform the brand narrative from niche gym culture to a broad wellness audience.

The ideal candidate has 3–4 years of hands-on experience, has managed 40–50+ creators, and is adept with tools like Upfluence, Qoruz or Winkl.

Qualifications

• 3–4 years of hands-on influencer marketing experience, ideally split between agency and brand-side.
• Experience managing campaigns with 40–50+ creators.
• Proficient with standard influencer marketing platforms and analytics.

Responsibilities

• Develop strategy, brand positioning and campaign planning for influencer initiatives.
• Architect and execute end-to-end influencer campaigns across platforms.
• Shift brand narrative from niche to a broader wellness audience with data-backed decisions.
• Collaborate with Performance Marketing, E‑commerce, Content and Design teams.
• Manage creator relationships, negotiations and deliverables within budgets.
• Monitor ROI, track metrics (reach, conversions, CAC, CTR) and report findings.

Skills

Influencer marketing

Creator management

Negotiation

Data analytics

ROI optimization

Cross-functional collaboration

Budget management

Education

Bachelor's degree in Marketing/Communications

Tools

Upfluence

Qoruz

Winkl

One Impression

Job description

About The Org

We are a digital-first business in the Sports Nutrition Category sitting at a scale of approximately 250 Crores in revenue, making us the biggest brand in our category. The catch? We are still the best-kept secret in the industry - the biggest brand that not enough people have heard of yet.

About The Org

We are a digital-first business in the Sports Nutrition Category sitting at a scale of approximately 250 Crores in revenue, making us the biggest brand in our category. The catch? We are still the best-kept secret in the industry - the biggest brand that not enough people have heard of yet.

Our current marketing squad is an agile, 3-member team heavily driven by our founders. However, we are in the middle of a massive transformation. We are setting up a structured corporate marketing team and bringing top-tier marketing leaders on board to fuel our ambitious leap from 250 Crores to 1,000 Crores. Historically, our core audience has been the dedicated "gym bros," but we are actively expanding our positioning to capture a much broader, mainstream audience.

If you want to be a part of a hyper-growth story, move into our upcoming vibrant office space in HSR/Koramangala, and transition a founder-led champion into a household corporate name, this is your sandbox.

What We Are Looking For

We are looking for a sharp, early-mid career influencer marketing professional who possesses high growth potential and a holistic understanding of marketing. You are someone who has evolved past simple, small-budget barter deals and has a track record of working with at least 40–50+ creators. You understand that influencer marketing isn't just about getting a video post; it’s about brand positioning and measurable business impact.

Key Responsibilities

• Strategy, Brand Positioning & Campaign Planning
• End-to-End Execution: Architect and execute end-to-end influencer campaigns that ensure our brand message is delivered meticulously and consistently across all platforms.
• Category Lens: View the fitness and nutrition ecosystem through a sophisticated brand positioning lens, effectively shifting our narrative from niche "gym bro" culture to a holistic wellness audience.
• Cross-Functional Synergy: Leverage your broader marketing background to collaborate seamlessly with Performance Marketing, E-commerce, Content, and Design teams.
• Creator Management & Masterful Negotiation
• Relationship Management: Build long-term partnerships with macro, micro, nano, and celebrity influencers, as well as talent agencies.
• Advanced Negotiation: Utilize top-tier negotiation skills to secure optimal commercial terms, content deliverables, and strictly managed timelines.
• Scale Operations: Smoothly manage product launches, large-scale gifting, seeding initiatives, and performance-based affiliate collaborations.
• Data Analytics & ROI Optimization
• Laser Focus on ROI: Move past vanity metrics to accurately assess, track, and optimize the true ROI of influencer campaigns.
• Performance Metric Tracking: Analyze conversions, reach, engagement, CAC, CTR, and brand lift.
• Data-Driven Reporting: Build structured weekly and monthly reports, offering actionable insights directly to our new marketing leadership team.
• Compliance & Budget Management
• Efficiently deploy and manage influencer marketing budgets.
• Ensure absolute alignment with ASCI guidelines, platform disclosure policies, and legal contracts.

Required Skills & Qualifications

• Experience Profile: Around 3–4 years of hands-on experience. Ideally, you spent your first 2 years cutting your teeth at a fast-paced influencer marketing agency, followed by 1-2 years driving results on the brand side (D2C/FMCG preferred).
• Creator Scale: Proven experience managing campaigns working with a minimum of 40-50+ diverse creators.
• Tool Proficiency: Strong, practical experience utilizing standard industry platforms such as Upfluence, Qoruz, Winkl, One Impression, or similar toolsets.
• Mindset: Meticulous attention to detail, a strong analytical mindset, and the resilience to thrive in a fast-transitioning corporate environment.
• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.

Other details

Location: Bangalore (Shifting to a brand-new office in HSR / Koramangala soon!) Experience: 3–4 Years (Ideally could look like - 2 years agency-side + 1-2 years brand-side) Work Timings: Monday to Saturday, 9:00 AM to 6:00 PM (Alternate Saturdays off)