Brand Solutions - Manager

Confluencr - Global Influencer Marketing Agency; Bengaluru; On-site; INR 1,200,000 - 2,400,000; Full time

Benefits offered by this job

Flexible Work Culture

Health Insurance

Complimentary Meals

Sports & Outdoor Activities

Udemy Upskill

Performance Incentives

Job summary

Confluencr - Global Influencer Marketing Agency in Bengaluru is seeking a Brand Strategy Manager to be the strategic brain behind influencer campaigns that brands say yes to. In a fast-paced agency environment, you’ll work across multiple brands, decode briefs, and translate objectives into creator-first strategies that are both creatively exciting and commercially strong.

You’ll own the pitch strategy, build sellable campaign concepts, stay on top of creator trends, mentor the strategy team,

Qualifications

• 3-5 years of experience in influencer marketing, digital marketing, brand strategy, creative strategy, or a related agency role.
• Strong understanding of the influencer and creator ecosystem across platforms such as Instagram and YouTube.
• Proven ability to translate brand objectives into strategic, creative and commercially viable campaign solutions.
• Strong experience in pitching, presentation and storytelling, with excellent PPT/Canva skills.
• Strong research, consumer insight and trend-spotting abilities.
• Experience working closely with sales/Brand Partnerships and cross-functional teams.
• Experience managing or mentoring junior team members.
• Ability to manage multiple briefs and pitches in a fast-paced agency environment.
• Excellent communication skills with the confidence to present and defend strategic thinking.

Responsibilities

• Decode Brand Briefs: Understand the brand, its objectives, target audience and business challenge, and translate them into clear influencer marketing opportunities.
• Build Influencer Strategies: Develop the overall creator strategy - right platforms, creator mix, content formats and approach - based on the brand objective rather than vanity metrics.
• Turn Insights into Ideas: Research categories, competitors, audiences, social conversations and creator trends to uncover insights that can become strong campaign ideas.
• Own Pitch Strategy: Lead the strategic development of pitch decks and proposals, building the campaign thought, narrative, creator approach and execution framework that helps the Brand Partnerships team win business.
• Create Sellable Campaign Solutions: Develop ideas that strike the right balance between creative, strategic and commercially viable, while keeping budgets, timelines and execution realities in mind.
• Partner with Brand Partnerships: Work closely with the sales team on briefs, brainstorms and client pitches, helping position influencer marketing as a strategic solution to the brand's business problem.
• Lead & Mentor the Strategy Team: Review strategies and pitches, guide junior strategists, set quality standards, and build a stronger culture of strategic and creative thinking within the team.
• Stay Ahead of the Creator Economy: Keep a strong pulse on social platforms, emerging creators, content trends, internet culture and changing audience behaviour, and turn those insights into opportunities for brands.

Skills

Influencer Marketing

Creator ecosystem

Pitching & storytelling

Research & insights

Cross-functional teamwork

Mentoring juniors

Tools

PPT

Canva

Job description

Brand Strategy Manager - Influencer Marketing

Role Overview

As a Brand Strategist Manager, you’ll be the strategic brain behind influencer campaigns that brands say yes to.

Working in a fast-paced agency environment, you’ll get to work across multiple brands, categories and audiences rather than solving for just one brand. You’ll work closely with Brand Partnerships to decode brand challenges, uncover the right insights, and turn them into fresh, creator-first strategies and ideas that are both creatively exciting and commercially strong.

The Gist of What You’ll Do

• Decode Brand Briefs: Understand the brand, its objectives, target audience and business challenge, and translate them into clear influencer marketing opportunities.
• Build Influencer Strategies: Develop the overall creator strategy - right platforms, creator mix, content formats and approach - based on the brand objective rather than vanity metrics.
• Turn Insights into Ideas: Research categories, competitors, audiences, social conversations and creator trends to uncover insights that can become strong campaign ideas.
• Own Pitch Strategy: Lead the strategic development of pitch decks and proposals, building the campaign thought, narrative, creator approach and execution framework that helps the Brand Partnerships team win business.
• Create Sellable Campaign Solutions: Develop ideas that strike the right balance between creative, strategic and commercially viable, while keeping budgets, timelines and execution realities in mind.
• Partner with Brand Partnerships: Work closely with the sales team on briefs, brainstorms and client pitches, helping position influencer marketing as a strategic solution to the brand's business problem.
• Lead & Mentor the Strategy Team: Review strategies and pitches, guide junior strategists, set quality standards, and build a stronger culture of strategic and creative thinking within the team.
• Stay Ahead of the Creator Economy: Keep a strong pulse on social platforms, emerging creators, content trends, internet culture and changing audience behaviour, and turn those insights into opportunities for brands.

What We’re Looking For

• 3-5 years of experience in influencer marketing, digital marketing, brand strategy, creative strategy, or a related agency role.
• Strong understanding of the influencer and creator ecosystem across platforms such as Instagram and YouTube.
• Proven ability to translate brand objectives into strategic, creative and commercially viable campaign solutions.
• Strong experience in pitching, presentation and storytelling, with excellent PPT/Canva skills.
• Strong research, consumer insight and trend-spotting abilities.
• Experience working closely with sales/Brand Partnerships and cross-functional teams.
• Experience managing or mentoring junior team members.
• Ability to manage multiple briefs and pitches in a fast-paced agency environment.
• Excellent communication skills with the confidence to present and defend strategic thinking.

Why Should You Join Us?

• In case you value high involvement from founders and learning from them.
• In case you value the autonomy to do things your way and not have to worry about experimental failures.
• In case you care about working alongside genuine, honest peers who will have your back, no matter what.
• In case you value contributing to the organization beyond your call of duty and getting handsomely remunerated for the extra effort.
• In case you believe in always learning and want an environment which will invest in your long-term growth.
• In case you want to work on the cutting edge of marketing problems using the latest tools and strategies.
• In case you are looking for a long-term place where you can grow with the company.

Why Shouldn’t You Join Us?

• In case you are looking for a product company, we aren’t one.
• In case you are looking for a very structured corporate environment where roles are rigid and limited - we operate as a nimble, bootstrapped company.
• In case you are looking for the top bracket pay in the industry - we may not be the right fit.

Perks and Benefits

• Flexible Work CultureWe focus on outcomes, not rigid rules. You’ll have the autonomy to manage your work, with a culture built on trust and accountability.
• Health & Accident InsuranceYour wellbeing matters to us. We provide comprehensive health and accident coverage to support you when it counts.
• Complimentary MealsBreakfast, lunch, and snacks are on us-so you can stay focused and energized throughout the day.
• Sports & Outdoor ActivitiesFrom cricket matches to badminton games and monthly hikes, we keep things active with at least two sports events every month.
• Upskill with UsGet access to learning platforms like Udemy and mentorship to continuously build your marketing and growth skillset.
• Performance Gets RewardedWe recognize and reward great work through regular incentives, quarterly and annual awards, and ongoing appreciation.

Working Days

Monday to Friday (Onsite) + Saturday Half Day (WFH)

Location

Bommanahalli, Bangalore.