Assistant Manager- Influencer Marketing

smallcase; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

smallcase is seeking an Influencer Marketing professional in Bengaluru to scale creator partnerships and campaigns. You’ll discover creators, build relationships, coordinate campaigns end-to-end, and ensure flawless execution with agencies, creators, and internal teams.

You’ll manage campaigns from ideation to delivery, track performance, and continuously identify opportunities to grow our creator ecosystem. Strong organizational skills and proactive collaboration are essential.

Qualifications

• 2–4 years of experience in Influencer Marketing or Creator Partnerships.

Responsibilities

• Identify high-potential creators across platforms and build a pipeline.
• Own influencer campaigns from ideation to execution and measurement.
• Coordinate outreach, negotiations, briefings, reviews, and publishing.
• Manage trackers, timelines, and creator databases; collaborate with Legal, Finance, Brand and Product.

Skills

Influencer marketing

Project management

Stakeholder management

Communication

Attention to detail

Organizational skills

Job description

About the Role

We're looking for a highly driven and execution-focused Influencer Marketing professional to help scale our creator marketing efforts. This role is ideal for someone who enjoys discovering new creators, building relationships, coordinating campaigns end-to-end, and ensuring flawless execution.

You'll work closely with agencies, creators, and internal teams to bring campaigns to life while continuously identifying new opportunities to grow our creator ecosystem.

If you're someone who loves the creator economy, is naturally organized, and enjoys making things happen, we'd love to hear from you.

What You'll Do

Creator Discovery & Partnerships

• Scout and identify high-potential creators across YouTube, Instagram, LinkedIn, X, and emerging platforms.
• Build and maintain a strong pipeline of creators across finance, business, investing, and adjacent categories.
• Evaluate creators based on audience quality, content style, engagement, and brand fit—not just follower count.
• Stay on top of creator trends, formats, and platform developments to uncover new partnership opportunities.

Campaign Execution

• Own influencer campaigns from ideation to execution.
• Work with influencer agencies and creator managers to source talent and drive campaigns.
• Coordinate creator outreach, negotiations, briefing, content reviews, approvals, and publishing.
• Ensure campaigns are delivered on time while maintaining high quality and compliance standards.
• Act as the primary point of contact for creators and agencies throughout campaign execution.

Operations & Program Management

• Manage campaign trackers, timelines, and creator databases.
• Coordinate with Legal, Compliance, Brand, Creative, Finance, and Product teams to ensure seamless execution.
• Handle contracts, invoices, payment tracking, and campaign documentation.
• Continuously improve processes to make campaign execution more efficient and scalable.

Measurement & Insights

• Track campaign performance across key metrics and derive actionable insights.
• Maintain creator performance benchmarks and recommend creators for repeat collaborations.
• Share learnings that help improve future campaigns and creator selection.

What We're Looking For

• 2–4 years of experience in Influencer Marketing or Creator Partnerships.
• Experience working directly with creators and/or influencer agencies.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Excellent communication and stakeholder management skills.
• Strong attention to detail and exceptional follow-through.
• A keen eye for content quality and what resonates across social platforms.
• Curious, proactive, and always looking for better ways to execute.
• Comfortable working in a fast-paced environment where you'll own outcomes, not just tasks.

Nice to Have

• Experience in fintech, investing, personal finance, or consumer internet.
• Experience working with regional creators and multilingual campaigns.

About smallcase

At smallcase, we are changing how India invests. smallcase is a leading provider of investment products & platforms to over 10 million Indians. We're a young, driven team of 250+ headquartered in Bangalore. smallcase was founded in July 2015 by three IIT Kharagpur graduates, Vasanth Kamath, Anugrah Shrivastava and Rohan Gupta.

smallcase has been focused on offering innovative investing experiences & technology. Our platforms are used by over 300 of India's largest financial brands and most respected institutions. We are backed by world-class investors including top-tier funds, institutions and operators from the capital markets space who believe in our mission of enabling better financial futures for every Indian.

Life at smallcase

We are not just building a business, we are making a long-lasting impact both in the wealth & assets landscape with our unique technology & expanding ecosystem. Over the last 11 years, our team, products, and platforms have grown and so have our ambitions.

Innovation remains at the heart of what we do. Our other core values are transparency, integrity & long-term thinking. Our key asset has always been our people, and we empower individuals to build and do some of the best work in their lifetimes at smallcase. Flexibility, ownership and constant feedback loops are some of the ways we keep evolving the working environment.