Influence Marketing Specialist

Mindtel; Gurugram District; On-site; INR 800,000 - 1,400,000; Full time

Job summary

Mindtel, a fast-scaling digital-first marketing agency, seeks an Influencer Campaign Specialist for its Bangalore on-site hub. You will identify and onboard top creators across Instagram, YouTube, TikTok, and LinkedIn, and lead end-to-end campaigns from brief development to performance reporting.

You will negotiate terms with creators, manage contracts and timelines across multiple campaigns, and collaborate with creative and performance teams to align content with brand launches and conversion

Qualifications

• Experience building and optimizing influencer campaigns across major platforms.
• Strong negotiation skills with creators and agencies to secure favorable terms.
• Proficiency in tracking, attribution, and ROI measurement using UTM tags and analytics tools.

Responsibilities

• Identify, vet, and onboard high-performing creators across platforms based on audience fit and conversion potential.
• Design and execute end-to-end influencer campaigns from brief to ROI reporting.

Skills

Instagram

YouTube

TikTok

Creator Negotiation

UTM Tracking

ROI Analytics

Asana

Google Analytics

Tools

Asana

Notion

Meta Business Suite

Job description

About the Opportunity

Mindtel is a fast-scaling digital-first marketing and growth agency powering influencer-led brand campaigns across India’s most dynamic consumer sectors — D2C, beauty, food tech, fintech, and gaming. We partner with category-defining brands to turn creators into high-ROI performance channels — blending data, creativity, and platform expertise to scale authentic engagement and measurable conversions.

Role & Responsibilities

• Identify, vet, and onboard high-performing creators across Instagram, YouTube, TikTok, and LinkedIn based on audience fit, content quality, and conversion potential.
• Design and execute end-to-end influencer campaigns — from brief development and content co-creation to performance tracking and ROI reporting.
• Negotiate rates, deliverables, and exclusivity terms with creators and agencies; manage contracts and timelines across 10 simultaneous campaigns.
• Collaborate with creative and performance marketing teams to align influencer content with brand voice, product launches, and conversion goals.
• Track campaign KPIs (engagement rate, CAC, ROAS, UTM attribution) and generate actionable insights to optimize future creator selections and content formats.
• Build and maintain a dynamic influencer database with segmentation by niche, reach, engagement, and past campaign performance metrics.

Skills & Qualifications

Must-Have

• Instagram
• YouTube
• TikTok
• Creator Negotiation
• UTM Tracking
• ROI Analytics
• Asana
• Google Analytics

Preferred

• Asana
• Notion
• Meta Business Suite

Benefits & Culture Highlights

• Work with India’s top D2C and tech brands — you’ll directly influence how millions discover and engage with products.
• Fast-paced, data-driven culture — your campaigns are measured, optimized, and rewarded based on real business impact.
• On-site hub in Bangalore with flexible hours, creative collaboration zones, and monthly creator networking events.