PG India - Associate Vice President

Publicis Groupe ANZ; Mumbai; On-site; INR 2,000,000 - 3,000,000; Full time

Benefits offered by this job

Access to global tools and learning

High-growth, collaborative culture

Work on leading global and Indian brands

Job summary

Publicis Groupe ANZ is seeking a strategic and creative Sr Director – Content Marketing in Mumbai, India. The role focuses on integrating content strategies with media planning to enhance brand engagement. You'll drive impactful storytelling across various platforms and lead a team to execute high-quality content that aligns with brand goals.

The ideal candidate will have 8-12 years of experience in content strategy and the ability to work collaboratively while managing client relationships.

Qualifications

• 8-12 years of experience in content strategy or creative strategy.
• Experience in agency units or sports marketing preferred.
• Understanding of emerging tech solutions like Gen AI, AR, VR.

Responsibilities

• Drive impactful storytelling through integrated marketing.
• Develop audience insights and integrated content strategies.
• Lead development of high-quality content across multiple platforms.
• Track content performance metrics and optimize strategies.

Skills

Content strategy development

Communication skills

Team management

Data analytics

Microsoft Office Suite proficiency

Storytelling

Creative execution

Job description

Overview

We are looking for a strategic and creative Sr Director – Content Marketing (West) to drive impactful storytelling through an integrated marketing communications approach anchored in culture and content. This role will focus on building content strategies that integrate with media planning to enhance brand engagement and deliver measurable business outcomes.

Responsibilities

• Content Strategy & Planning
  • Identify audience insights and content opportunities
  • Develop integrated content strategies aligned with brand and media objectives
  • Ideate and execute industry‑first PR‑able solutions
  • Plan and execute content creation and associations across Digital, TV, Radio & Print in an integrated manner
  • Responsible to drive revenue for the unit in the region
• Content Creation & Execution
  • Lead development of high‑quality content (copies, scripts, blogs, video concepts, social creatives)
  • Collaborate with creative, design, and production teams
  • Ensure content aligns with brand tone, messaging, and campaign goals
• Analytics & Reporting
  • Track content performance metrics: engagement, reach, conversions, ROI
  • Build reports and derive actionable insights
  • Continuously optimize based on performance data
• Team and stakeholder management
  • Manage a lean team in the region
  • Collaborate with cross‑functional teams (media, creative, analytics)
  • Manage and hone client relationships

Qualifications

• 8‑12 years of experience in content strategy/creative strategy/branded content
• Experience in agency units/sports marketing/talent marketing agencies preferred
• Understanding of emerging tech solutions is a must (Gen AI, AR, VR etc)
• Experience in developing and executing branded properties, collaborations, and associations and large‑scale content campaigns
• Exceptional ideation & storytelling with the ability to effectively communicate complex concepts to diverse audiences
• Experience working in a matrix environment managing partners, internal stakeholders, and clients
• Excellent communication, presentation, interpersonal & analytical skills
• Proven ability to manage a team
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)

Benefits

• Work on leading global and Indian brands
• Be part of a data‑driven, content+media integrated ecosystem
• Access to global tools and learning from Publicis Groupe
• High‑growth, collaborative culture