Editorial Lead– Branded Content

Republic World; Dadri; On-site; INR 900,000 - 1,800,000; Full time

Job summary

Republic World is seeking a seasoned, editorially driven leader to head our Branded Content vertical from Dadri, Uttar Pradesh. This role blends newsroom discipline with commercial storytelling, ensuring brand partnerships meet editorial standards and credibility.

You will design and execute high-impact branded content strategies across digital, video, and on-ground formats, mentor a cross-functional team, and align client objectives with audience trust and integrity.

Qualifications

• Requires a strong newsroom/editorial background and 15–20 years of experience.
• Ability to balance editorial integrity with commercial objectives.
• Proven track record in leading branding/content initiatives across multiple platforms.

Responsibilities

• Lead end-to-end branded content strategy and execution across digital, video, and on-ground formats.
• Collaborate with editorial, sales, and marketing to craft compelling brand narratives.
• Ensure branded content meets high editorial quality, accuracy, and integrity.
• Mentor and build a high-performing branded content team.
• Stay updated with industry trends and evolving formats.

Skills

Editorial leadership

Brand storytelling

Content strategy

Newsroom experience

Team leadership

Cross-functional teamwork

Job description

We are looking for a seasoned and editorially driven professional to lead our Branded Content vertical. The ideal candidate will bring a strong newsroom background, sharp editorial judgment, and the ability to seamlessly integrate brand storytelling within a news environment without compromising credibility or quality.

This role will be responsible for conceptualizing, developing, and executing high-impact branded content strategies that align with both client objectives and editorial standards.

Key Responsibilities

• Lead the end-to-end strategy and execution of branded content initiatives across digital, video, and on-ground platforms
• Collaborate closely with editorial, sales, and marketing teams to create compelling, insight-driven brand narratives
• Ensure all branded content maintains high editorial quality, accuracy, and integrity
• Conceptualize innovative content formats that resonate with audiences while meeting client expectations
• Act as the bridge between editorial and commercial teams, ensuring seamless alignment
• Oversee content production, including scripting, storytelling, and final output quality
• Build and mentor a high-performing branded content team
• Stay updated with industry trends and evolving content formats

Candidate Profile

• 15–20 years of experience, with a strong foundation in newsroom/editorial roles
• Deep understanding of news, current affairs, and editorial sensibilities
• Ability to balance editorial integrity with commercial objectives
• Strong storytelling, writing, and content conceptualization skills
• Experience in leading teams and managing cross-functional stakeholders
• Familiarity with digital, video, and multi-platform content ecosystems

Preferred Background

• Experience working in leading news organizations or media houses
• Exposure to branded content, native advertising, or content partnerships
• Strong network within media, brands, and agencies