PG India - Associate Vice President

Starcom Melbourne; Mumbai; On-site; INR 2,000,000 - 3,000,000; Full time

Benefits offered by this job

Work on leading global and Indian brands

Access to global tools and learning

High-growth, collaborative culture

Job summary

Starcom Melbourne is seeking a Sr Director – Content Marketing in Mumbai, India, to lead strategic storytelling through an integrated marketing communications approach. The individual will enhance brand engagement through creative content strategies harmonized with media planning.

The ideal candidate will have 8-12 years of relevant experience and be adept in managing a team while collaborating with cross-functional teams to create impactful content across various platforms.

Qualifications

• 8–12 years of experience in content strategy/creative strategy/branded content.
• Experience in agency units/sports marketing/talent marketing agencies preferred.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).

Responsibilities

• Identify audience insights and content opportunities.
• Lead development of high-quality content and collaborate with teams.
• Track content performance metrics and derive insights.
• Manage a lean team and client relationships.

Skills

Content strategy

Creative strategy

Branded content

Storytelling

Tools

Microsoft Office Suite

Job description

Overview

We are looking for a strategic and creative Sr Director – Content Marketing (West) to drive impactful storytelling through an integrated marketing communications approach anchored in culture and content. This role will focus on building content strategies that integrate with media planning to enhance brand engagement and deliver measurable business outcomes.

Responsibilities

• Content Strategy & Planning
  • Identify audience insights and content opportunities
  • Develop integrated content strategies aligned with brand and media objectives
  • Ideate and execute industry‑first PR‑able solutions
  • Plan and execute content creation and associations across Digital, TV, Radio & Print in an integrated manner
  • Responsible to drive revenue for the unit in the region
• Content Creation & Execution
  • Lead development of high‑quality content (copies, scripts, blogs, video concepts, social creatives)
  • Collaborate with creative, design, and production teams
  • Ensure content aligns with brand tone, messaging, and campaign goals
• Analytics & Reporting
  • Track content performance metrics: engagement, reach, conversions, ROI
  • Build reports and derive actionable insights
  • Continuously optimize based on performance data
• Team and stakeholder management
  • Manage a lean team in the region
  • Collaborate with cross‑functional teams (media, creative, analytics)
  • Manage and hone client relationships

Qualifications

• 8‑12 years of experience in content strategy/creative strategy/branded content
• Experience in agency units/sports marketing/talent marketing agencies preferred
• Understanding of emerging tech solutions is a must (Gen AI, AR, VR etc)
• Experience in developing and executing branded properties, collaborations, and associations and large‑scale content campaigns
• Exceptional ideation & storytelling with the ability to effectively communicate complex concepts to diverse audiences
• Experience working in a matrix environment managing partners, internal stakeholders, and clients
• Excellent communication, presentation, interpersonal & analytical skills
• Proven ability to manage a team
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)

Benefits

• Work on leading global and Indian brands
• Be part of a data‑driven, content+media integrated ecosystem
• Access to global tools and learning from Publicis Groupe
• High‑growth, collaborative culture