Associate - Brand Partnerships

Nutrabay; Gurugram District; On-site; INR 400,000 - 650,000; Full time

Benefits offered by this job

Friendy atmosphere?

High learning & personal growth

Diverse work environment

Job summary

Nutrabay, India''s largest health & nutrition store, seeks an Associate - Brand Partnerships on Golf Course Road, Gurugram, Haryana. You will identify strategic partners, lead negotiations, onboard partners, and collaborate on joint marketing campaigns to grow the category.

You will work with marketing, supply chain, and product teams to drive growth, analyze performance, and optimize partnerships in a dynamic startup environment with learning opportunities.

Qualifications

• Relationship building and cross-functional collaboration required.
• Ability to analyze market trends, sales data, and consumer insights.
• Strong negotiation skills with vendors or partners.
• Excellent communication and leadership to align internal and external stakeholders.
• Experience working with marketing, supply chain, and product teams.

Responsibilities

• Strategic Partner Identification: Conduct market research to identify potential brand partners aligned with our values and objectives; prioritize partnerships based on strategic fit.
• Negotiation and Onboarding: Lead negotiations with partners, secure favorable terms, and develop contracts detailing expectations and deliverables.
• Relationship Building: Cultivate and maintain strong partner relationships; collaborate with internal marketing on joint campaigns and co-branded promotions.
• Product Collaboration and Exclusives: Work with product teams on exclusive collaborations or limited-edition releases aligned with market trends.
• Performance Analysis and Optimization: Track KPIs and optimize partnerships to maximize results.
• Cross-Functional Collaboration: Align brand partnerships with marketing, sales, and product development; plan merchandising and monitor conversions.

Skills

Relationship Building

Data-Driven Mindset

Negotiation Skills

Strong Communication

Management

Job description

Job Description - Associate - Brand Partnerships

You should apply if you have:

• Relationship Building – Act as the main point of contact, fostering open communication and collaboration to drive successful partnerships.
• Data-Driven Mindset – Ability to analyze market trends, sales data, and consumer insights to drive category expansion and performance.
• Negotiation Skills –Vendor or supplier negotiations to enhance category profitability and competitive positioning.
• Strong Communication and Leadership – Ability to influence and lead discussions with internal and external partners to align business objectives.
• Management – Proven ability to collaborate with cross-functional teams, including marketing, supply chain, and product teams, to achieve category objectives.

You should not apply if you have:

• Prefer to work in silo as an individual contributor
• Prefer working in a highly structured environment – Category growth often requires a proactive and entrepreneurial mindset to navigate challenges and drive results.

Skills Required:

• Market research & trend analysis
• Growth strategy development
• Cross-functional collaboration (marketing, sales, operations, finance)

What will you do?

1. Strategic Partner Identification:

• Conduct market research to identify potential brand partners that align with our brand values, target audience, and business objectives.
• Evaluate and prioritize partnerships based on strategic fit and potential for mutual growth.

2. Negotiation and Onboarding:

• Lead negotiations with potential partners, ensuring favorable terms, mutually beneficial agreements, and a clear understanding of deliverables.
• Develop comprehensive contracts outlining expectations, exclusivities, and promotional commitments.

3. Relationship Building:

• Cultivate and maintain strong relationships with current and prospective brand partners.
• Act as the main point of contact, fostering open communication and collaboration to drive successful partnerships.
• Collaborate with internal marketing teams to create and execute joint marketing campaigns, co-branded promotions, and other initiatives.
• Leverage partner resources and assets to enhance our marketing efforts.

5. Product Collaboration and Exclusives:

• Work closely with product teams to explore opportunities for exclusive product collaborations or limited-edition releases.
• Ensure that new offerings align with market trends and resonate with our customer base.

6. Performance Analysis and Optimization:

• Track and analyze the performance of brand partnerships, utilizing key performance indicators (KPIs) to measure success.
• Identify areas for improvement and optimization, adjusting strategies as needed to maximize results.

7. Cross-Functional Collaboration:

• Collaborate with cross-functional teams, including marketing, sales, and product development, to ensure seamless integration of brand partnerships into overall business strategies.
• Plan and execute merchandising strategies to enhance product visibility and sales.
• Monitor conversions and drops on the various pages and optimize.

Work Experience: 0-2 years

Location: Golf Course Road, Gurugram, Haryana (Work from Office)

• Friendly atmosphere
• High learning & personal growth opportunity
• Diverse work environment

We believe in an open, intellectually honest culture where everyone is given the autonomy to contribute and do their life’s best work. As a part of the dynamic team at Nutrabay, you will have a chance to learn new things, solve new problems, build your competence, and be a part of an innovative marketing and tech startup that’s revolutionizing the health industry.

Working with Nutrabay can be fun, and a place of a unique growth opportunity. Here you will learn how to maximize the potential of your available resources. You will get the opportunity to do work that helps you master a variety of transferable skills, or relevant skills across roles and departments. You will feel appreciated and valued for the work you delivered. We are creating a unique company culture that embodies respect and honesty, which will create more loyal employees than a company that simply shells out cash. We trust our employees and their voices and ask for their opinions on important business issues.

About The Company:

Nutrabay is the largest health & nutrition store in India. Our vision is to keep growing, have a sustainable business model, and continue to be the market leader in this segment by launching many innovative products. We are proud to have served over 1 million customers up till now and our family is constantly growing.

We have built a complex and high converting eCommerce system and our monthly traffic has grown to a million. We are looking to build a visionary and agile team to help fuel our growth and contribute towards further advancing the continuously evolving product.

Funding:

We raised $5 Million in a Series A funding round.