Analyst- Product Listing Optimisation

Nutrabay; Gurugram District; On-site; INR 600,000 - 800,000; Full time

Job summary

Nutrabay is hiring for an analytics-driven team member to own end-to-end optimization of product listings across D2C website/app, Amazon, and Quick Commerce. You will enhance PDP performance, drive Add-to-Cart conversions, and improve organic visibility through channel-specific keyword refinements.

The role requires 1-2 years in e-commerce listings, strong Excel/Sheets skills, and meticulous attention to detail while collaborating with design/content/tech teams.

Qualifications

• 1-2 years of experience in e-commerce operations, catalog management, or digital merchandising across D2C, Marketplace, and Quick Commerce platforms.
• Understanding of what drives PDP performance across channels - titles, descriptions, images, bullet points, A+ content, keywords, and on-site search/SEO relevance.
• Comfort with data - you can read a dashboard, spot a drop in conversion, and ask why.
• An eye for detail - you notice when a listing looks off, a keyword is missing, or an image doesn't meet spec, on any platform.
• Willingness to do focused, repetitive optimisation work at scale (100s of SKUs across multiple channels) without losing rigor.
• Strong written communication to brief designers/content writers and follow up with platform/tech teams.

Responsibilities

• Own end-to-end optimisation of product listings across D2C website/app, Amazon, and Quick Commerce platforms.
• Continuously improve PDP view → Add-to-Cart conversion rate through content, imagery, and keyword refinements - channel by channel.
• Track and improve organic ranking/search visibility for priority SKUs on each platform.
• Run keyword research and competitor listing audits across channels to identify gaps and opportunities.
• Monitor listing health - content compliance, image quality, A+/PDP module status, missing attributes - and fix issues proactively across all channels.
• Coordinate with the design/content and D2C tech/CMS teams to brief and get assets and PDP updates implemented.
• Track key metrics (CTR, conversion rate, ATC rate, organic rank) SKU-wise and channel-wise, flagging underperformers.
• Support channel managers with data pulls, reporting, and pre/post-analysis of optimisation changes.
• Stay updated on platform algorithm/feature changes and implement relevant ones.

Skills

E-commerce operations

Catalog management

Digital merchandising

PDP optimization

Data analysis

Attention to detail

Cross-channel coordination

Communication

Tools

Excel/Google Sheets

Shopify/website/app

Amazon/Flipkart platforms

Helium10

Job description

• 1-2 years of experience in e-commerce operations, catalog management, or digital merchandising - across D2C (Shopify/website/app), Marketplace (Amazon, Flipkart), and/or Quick Commerce platforms
• Understanding of what drives PDP performance across channels - titles, descriptions, images, bullet points, A+ content, keywords, and on-site search/SEO relevance
• Comfort with data - you can read a dashboard, spot a drop in conversion, and ask "why"
• An eye for detail - you notice when a listing looks off, a keyword is missing, or an image doesn't meet spec, on any platform
• Willingness to do focused, repetitive optimisation work at scale (100s of SKUs across multiple channels) without losing rigor
• Strong written communication to brief designers/content writers and follow up with platform/tech teams

You should not apply if you

• Are looking for a pure strategy or brand-marketing role with no hands-on listing work
• Are uncomfortable with Excel/Sheets or repetitive data work
• Expect to only analyze data without acting on the optimisations yourself
• Are not okay with a fast-paced role
• Want to work on a single channel only and aren't open to working across D2C, Marketplace, and Quick Commerce

What will you do?

• Own end-to-end optimisation of product listings (titles, bullets, descriptions, images, A+ content, backend keywords, on-site SEO) across D2C website/app, Amazon, and Quick Commerce platforms
• Continuously improve PDP view → Add-to-Cart (ATC) conversion rate through content, imagery, and keyword refinements - channel by channel
• Track and improve organic ranking/search visibility for priority SKUs on each platform (marketplace search rank + D2C on-site/SEO)
• Run keyword research and competitor listing audits across channels to identify gaps and opportunities
• Monitor listing health - content compliance, image quality, A+/PDP module status, missing attributes - and fix issues proactively across all channels
• Coordinate with the design/content and D2C tech/CMS teams to brief and get creative assets and PDP updates implemented
• Track key metrics (CTR, conversion rate, ATC rate, organic rank, D2C PDP bounce/exit rate) SKU-wise and channel-wise, flagging underperformers
• Support respective channel managers (D2C, Marketplace, Quick Commerce) with data pulls, reporting, and pre/post-analysis of optimisation changes
• Stay updated on platform algorithm/feature changes (Amazon A+ updates, Shopify PDP features, Quick Commerce content modules) and implement relevant ones

Skills Required:

• Understanding of keyword research tools/methods (Amazon search terms, on-site search analytics, Helium10/similar a plus)
• Proficiency in Excel/Google Sheets (VLOOKUP, pivot tables at minimum)
• Basic understanding of e-commerce metrics - CTR, conversion rate, ATC rate, ranking, Buy Box, bounce rate
• Good written communication for briefing content/design/tech teams
• Structured, detail-oriented, and comfortable working across large SKU sets and multiple platforms simultaneously

Work Experience:

1-2 years of relevant experience

Working Days & Location:

• Monday –Friday
• Collaborative and high-growth environment
• Exposure to high-impact roles with platform ownership
• Opportunity to work with India’s leading health & nutrition brand

We believe in an open, intellectually honest culture where everyone is given the autonomy to contribute and do their life’s best work. As a part of the dynamic team at Nutrabay, you will have a chance to learn new things, solve new problems, build your competence and be a part of an innovative marketing-and-tech startup that’s revolutionizing the health industry.

Working with Nutrabay can be fun, and a place of a unique growth opportunity. Here you will learn how to maximise the potential of your available resources. You will get the opportunity to do work that helps you master a variety of transferable skills, or skills that are relevant across roles and departments. You will be feeling appreciated and valued for the work you delivered. We are creating a unique company culture that embodies respect and honesty, which will create more loyal employees than a company that simply shells out cash. We trust our employees and their voice and ask for their opinions on important business issues.

Nutrabay is the largest health & nutrition store in India. Our vision is to keep growing, have a sustainable business model, and continue to be the market leader in this segment by launching many innovative products. We are proud to have served over 1 million customers up till now, and our family is constantly growing. We have built a complex and high-converting eCommerce system, and our monthly traffic has grown to a million. We are looking to build a visionary and agile team to help fuel our growth and contribute towards further advancing the continuously evolving product.

Funding:

We raised $5 million in a Series A funding.