Associate - Brand Partnerships

Keka Technologies Private Limited; Gurugram District; On-site; INR 300,000 - 500,000; Full time

Benefits offered by this job

Friendly atmosphere

High learning opportunity

Diverse work environment

Job summary

Nutrabay, the largest health & nutrition store in India, is looking for a dynamic partnership manager. In this role, you will identify and negotiate partnerships that align with our brand, enhancing our market position.

You'll collaborate with cross-functional teams and leverage analytics to drive category expansion. The position offers a unique growth opportunity in a friendly atmosphere with a focus on personal development.

Qualifications

• 0-2 years of experience in a relevant field.
• Ability to analyze market trends and sales data.
• Strong collaboration and leadership skills.

Responsibilities

• Conduct market research to identify potential brand partners.
• Lead negotiations with potential partners.
• Cultivate and maintain strong relationships with partners.
• Collaborate with marketing teams on campaigns.
• Track and analyze performance of partnerships.

Skills

Market research

Growth strategy development

Cross-functional collaboration

Data-driven mindset

Negotiation skills

Strong communication

Relationship building

Job description

• Relationship Building – Act as the main point of contact, fostering open communication and collaboration to drive successful partnerships.
• Data-Driven Mindset – Ability to analyze market trends, sales data, and consumer insights to drive category expansion and performance.
• Negotiation Skills –Vendor or supplier negotiations to enhance category profitability and competitive positioning.
• Strong Communication and Leadership – Ability to influence and lead discussions with internal and external partners to align business objectives.
• Management – Proven ability to collaborate with cross-functional teams, including marketing, supply chain, and product teams, to achieve category objectives.

You should not apply if you have:

• Prefer to work in silo as an individual contributor
• Prefer working in a highly structured environment – Category growth often requires a proactive and entrepreneurial mindset to navigate challenges and drive results.

Skills Required:

• Market research & trend analysis
• Growth strategy development
• Cross-functional collaboration (marketing, sales, operations, finance)

What will you do?

1. Strategic Partner Identification:
   • Conduct market research to identify potential brand partners that align with our brand values, target audience, and business objectives.
   • Evaluate and prioritize partnerships based on strategic fit and potential for mutual growth.
2. Negotiation and Onboarding:
   • Lead negotiations with potential partners, ensuring favorable terms, mutually beneficial agreements, and a clear understanding of deliverables.
   • Develop comprehensive contracts outlining expectations, exclusivities, and promotional commitments.
3. Relationship Building:
   • Cultivate and maintain strong relationships with current and prospective brand partners.
   • Act as the main point of contact, fostering open communication and collaboration to drive successful partnerships.
   • Collaborate with internal marketing teams to create and execute joint marketing campaigns, co-branded promotions, and other initiatives.
   • Leverage partner resources and assets to enhance our marketing efforts.
4. Product Collaboration and Exclusives:
   • Work closely with product teams to explore opportunities for exclusive product collaborations or limited-edition releases.
   • Ensure that new offerings align with market trends and resonate with our customer base.
5. Performance Analysis and Optimization:
   • Track and analyze the performance of brand partnerships, utilizing key performance indicators (KPIs) to measure success.
   • Identify areas for improvement and optimization, adjusting strategies as needed to maximize results.
6. Cross-Functional Collaboration:
   • Collaborate with cross-functional teams, including marketing, sales, and product development, to ensure seamless integration of brand partnerships into overall business strategies.
   • Plan and execute merchandising strategies to enhance product visibility and sales.
   • Monitor conversions and drops on the various pages and optimize.

Work Experience: 0-2 years

Location: Golf Course Road, Gurugram, Haryana (Work from Office)

• Friendly atmosphere
• High learning & personal growth opportunity
• Diverse work environment

We believe in an open, intellectually honest culture where everyone is given the autonomy to contribute and do their life’s best work. As a part of the dynamic team at Nutrabay, you will have a chance to learn new things, solve new problems, build your competence, and be a part of an innovative marketing and tech startup that’s revolutionizing the health industry.

Working with Nutrabay can be fun, and a place of a unique growth opportunity. Here you will learn how to maximize the potential of your available resources. You will get the opportunity to do work that helps you master a variety of transferable skills, or relevant skills across roles and departments. You will feel appreciated and valued for the work you delivered. We are creating a unique company culture that embodies respect and honesty, which will create more loyal employees than a company that simply shells out cash. We trust our employees and their voices and ask for their opinions on important business issues.

About The Company:

Nutrabay is the largest health & nutrition store in India. Our vision is to keep growing, have a sustainable business model, and continue to be the market leader in this segment by launching many innovative products. We are proud to have served over 1 million customers up till now and our family is constantly growing.

We have built a complex and high converting eCommerce system and our monthly traffic has grown to a million. We are looking to build a visionary and agile team to help fuel our growth and contribute towards further advancing the continuously evolving product.

Funding:

We raised $5 Million in a Series A funding round.