Analyst – Product Listing Optimisation

Keka Technologies Private Limited; Gurugram District; On-site; INR 350,000 - 550,000; Full time

Job summary

Nutrabay is seeking a hands-on Commerce Operations Associate to optimize product listings across D2C, Amazon, and Quick Commerce, handling 100s of SKUs with focus on PDP performance.

You will analyze dashboards, run keyword research, coordinate with design/content and tech teams, and implement on-site SEO improvements while maintaining accuracy and scale in a fast-paced environment.

Qualifications

• 1-2 years in e-commerce ops, catalog mgmt, or digital merchandising across D2C, Marketplace and Quick Commerce platforms.
• Understanding PDP performance drivers across channels (titles, descriptions, images, bullets, A+ content, keywords, on-site SEO).
• Comfort with data: read dashboards, spot conversion drops, ask why.
• Eye for detail: notice listing issues across platforms.
• Willingness to do repetitive optimisation at scale without losing rigor.
• Strong written communication to brief designers/content writers and coordinate with platform/tech teams.

Responsibilities

• Own end-to-end optimisation of product listings across D2C, Amazon, and Quick Commerce.
• Improve PDP view and Add-to-Cart conversion rate channel-wise.
• Track and improve organic ranking for priority SKUs on each platform.
• Run keyword research and competitor listing audits across channels.
• Monitor listing health and fix issues across all channels.
• Coordinate with design/content and D2C tech/CMS teams for PDP updates.
• Track metrics (CTR, conversion, ATC, organic rank) SKU- and channel-wise.
• Support channel managers with data pulls, reporting, and analysis.

Skills

Keyword research

Excel/Sheets

E-commerce metrics

Written communication

Attention to detail

Tools

Helium10

Job description

You should apply if you have

• 1-2 years of experience in e-commerce operations, catalog management, or digital merchandising - across D2C (Shopify/website/app), Marketplace (Amazon, Flipkart), and/or Quick Commerce platforms
• Understanding of what drives PDP performance across channels - titles, descriptions, images, bullet points, A+ content, keywords, and on-site search/SEO relevance
• Comfort with data - you can read a dashboard, spot a drop in conversion, and ask "why"
• An eye for detail - you notice when a listing looks off, a keyword is missing, or an image doesn't meet spec, on any platform
• Willingness to do focused, repetitive optimisation work at scale (100s of SKUs across multiple channels) without losing rigor
• Strong written communication to brief designers/content writers and follow up with platform/tech teams

You should not apply if you

• Are looking for a pure strategy or brand-marketing role with no hands-on listing work
• Are uncomfortable with Excel/Sheets or repetitive data work
• Expect to only analyze data without acting on the optimisations yourself
• Are not okay with a fast-paced role
• Want to work on a single channel only and aren't open to working across D2C, Marketplace, and Quick Commerce

What will you do?

• Own end-to-end optimisation of product listings (titles, bullets, descriptions, images, A+ content, backend keywords, on-site SEO) across D2C website/app, Amazon, and Quick Commerce platforms
• Continuously improve PDP view - Add-to-Cart (ATC) conversion rate through content, imagery, and keyword refinements - channel by channel
• Track and improve organic ranking/search visibility for priority SKUs on each platform (marketplace search rank + D2C on-site/SEO)
• Run keyword research and competitor listing audits across channels to identify gaps and opportunities
• Monitor listing health - content compliance, image quality, A+/PDP module status, missing attributes - and fix issues proactively across all channels
• Coordinate with the design/content and D2C tech/CMS teams to brief and get creative assets and PDP updates implemented
• Track key metrics (CTR, conversion rate, ATC rate, organic rank, D2C PDP bounce/exit rate) SKU-wise and channel-wise, flagging underperformers
• Support respective channel managers (D2C, Marketplace, Quick Commerce) with data pulls, reporting, and pre/post-analysis of optimisation changes
• Stay updated on platform algorithm/feature changes (Amazon A+ updates, Shopify PDP features, Quick Commerce content modules) and implement relevant ones

Skills Required:

• Understanding of keyword research tools/methods (Amazon search terms, on-site search analytics, Helium10/similar a plus)
• Proficiency in Excel/Google Sheets (VLOOKUP, pivot tables at minimum)
• Basic understanding of e-commerce metrics - CTR, conversion rate, ATC rate, ranking, Buy Box, bounce rate
• Good written communication for briefing content/design/tech teams
• Structured, detail-oriented, and comfortable working across large SKU sets and multiple platforms simultaneously

Work Experience:

1-2 years of relevant experience

Working Days & Location:

• Monday-Friday
• Collaborative and high-growth environment
• Exposure to high-impact roles with platform ownership
• Opportunity to work with India's leading health & nutrition brand

We believe in an open, intellectually honest culture where everyone is given the autonomy to contribute and do their life's best work. As a part of the dynamic team at Nutrabay, you will have a chance to learn new things, solve new problems, build your competence and be a part of an innovative marketing-and-tech startup that's revolutionizing the health industry.

Working with Nutrabay can be fun, and a place of a unique growth opportunity. Here you will learn how to maximise the potential of your available resources. You will get the opportunity to do work that helps you master a variety of transferable skills, or skills that are relevant across roles and departments. You will be feeling appreciated and valued for the work you delivered. We are creating a unique company culture that embodies respect and honesty, which will create more loyal employees than a company that simply shells out cash. We trust our employees and their voice and ask for their opinions on important business issues.

Nutrabay is the largest health & nutrition store in India. Our vision is to keep growing, have a sustainable business model, and continue to be the market leader in this segment by launching many innovative products. We are proud to have served over 1 million customers up till now, and our family is constantly growing. We have built a complex and high-converting eCommerce system, and our monthly traffic has grown to a million. We are looking to build a visionary and agile team to help fuel our growth and contribute towards further advancing the continuously evolving product.

Funding: We raised $5 million in a Series A funding.

Required Skills

competition bechmarking Excel Intrapreneurship Integrity Problem Solving Empathy analytics Communication Logical reasoning google sheets