Corporate Sales And Marketing Executive

Cancer Centers of America; Amritsar; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Cancer Centers of America in Amritsar, India, is seeking a Marketing Lead to drive strategy and execution focused on TPAs and corporate partnerships. You will build relationships with TPAs, design campaigns, and coordinate events to educate stakeholders about our hospital services.

The role requires developing annual marketing plans, collaborating with sales and product teams, and ensuring compliant, high-impact campaigns that grow patient referrals and brand visibility.

Responsibilities

• Developing and maintaining relationships with third-party administrators (TPAs) and corporate clients, promoting our hospital's services and facilities, and generating revenue through referrals and contracts.
• Develop and implement a comprehensive marketing strategy focused on TPAs, addressing market trends, customer needs, and competitive positioning.
• Design targeted marketing campaigns, including content creation, email marketing, events, webinars, and digital advertising, to engage and educate TPAs about our products/services.
• Establish and nurture relationships with key stakeholders in the TPA ecosystem to strengthen partnerships and increase brand advocacy.
• Represent the company at industry events, conferences, and meetings to promote our offerings and expand visibility within the TPA community.
• Create compelling, value-driven marketing collateral, such as case studies, white papers, and presentations tailored to TPAs.
• Monitor and analyse campaign performance, market trends, and customer feedback to inform future strategies.
• Work closely with sales, product, and customer success teams to align marketing efforts with business objectives and support lead generation.
• Support leadership in developing the annual marketing plan based on which the monthly marketing plans are devised.
• Manage TPA operations to ensure compliance with regulations and provide excellent patient services.
• Develop new empanelment and generate sales.
• Motivation and monitoring of the sales and marketing team.
• Prepare and present reports on activities related to TPA
• Understanding and assessing market potential for key untapped markets and strategizing for brand growth.
• Collecting market intelligence on customer expectations and competitor activities to develop knowledge and expertise on needs, trends and emerging strategies.
• Responsible for coordinating medical camps.
• Responsible maintaining patient flow from tie ups with Corporates and Third-Party Administrators (Health Insurance) in the allotted regions; claim submissions as applicable in respective regions.
• Increasing the volume of services for the different healthcare services of the Hospital.
• Assist in planning and preparation for ongoing ORCs, circulating of advertisements, movement of materials prior to the ORCs, which are scheduled as per the marketing calendar.
• Assist in follow-up with patients on their needs that have come from their area/region and ensuring the referring doctor is kept in the loop.

Job description

• Developing and maintaining relationships with third-party administrators (TPAs) and corporate clients, promoting our hospital's services and facilities, and generating revenue through referrals and contracts.
• Develop and implement a comprehensive marketing strategy focused on TPAs, addressing market trends, customer needs, and competitive positioning.
• Design targeted marketing campaigns, including content creation, email marketing, events, webinars, and digital advertising, to engage and educate TPAs about our products/services.
• Establish and nurture relationships with key stakeholders in the TPA ecosystem to strengthen partnerships and increase brand advocacy.
• Represent the company at industry events, conferences, and meetings to promote our offerings and expand visibility within the TPA community.
• Create compelling, value-driven marketing collateral, such as case studies, white papers, and presentations tailored to TPAs.
• Monitor and analyse campaign performance, market trends, and customer feedback to inform future strategies.
• Work closely with sales, product, and customer success teams to align marketing efforts with business objectives and support lead generation.
• Support leadership in developing the annual marketing plan based on which the monthly marketing plans are devised.
• Manage TPA operations to ensure compliance with regulations and provide excellent patient services.
• Develop new empanelment and generate sales.
• Motivation and monitoring of the sales and marketing team.
• Prepare and present reports on activities related to TPA
• Understanding and assessing market potential for key untapped markets and strategizing for brand growth.
• Collecting market intelligence on customer expectations and competitor activities to develop knowledge and expertise on needs, trends and emerging strategies.
• Responsible for coordinating medical camps.
• Responsible maintaining patient flow from tie ups with Corporates and Third-Party Administrators (Health Insurance) in the allotted regions; claim submissions as applicable in respective regions.
• Increasing the volume of services for the different healthcare services of the Hospital.
• Assist in planning and preparation for ongoing ORCs, circulating of advertisements, movement of materials prior to the ORCs, which are scheduled as per the marketing calendar.
• Assist in follow-up with patients on their needs that have come from their area/region and ensuring the referring doctor is kept in the loop.