Area Marketing Manager(Diagnostics)

Likhitha Diagnostics; NTR, Hyderabad; On-site; INR 600,000 - 900,000; Full time

Job summary

Likhitha Diagnostics in India seeks a field sales professional to drive revenue and expand the customer base across B2B, B2C, hospitals and doctor referrals. You will lead campaigns, plan field visits, meetings, and lead generation while maintaining strong relationships with doctors, clinics, corporates and referral partners.

You will coordinate with operations, logistics, billing, collections and labs to ensure seamless service, monitor performance metrics, and report to senior management while

Qualifications

• Any Graduate or MBA in Marketing preferred.
• 37 years of relevant experience, preferably in diagnostics, healthcare, hospitals.

Responsibilities

• Develop and achieve monthly and annual revenue targets for the assigned area.
• Manage B2B, B2C, corporate, hospital, doctor referral, and speciality marketing activities.
• Identify and develop new business opportunities within the assigned territory.
• Build and maintain strong relationships with doctors, hospitals, clinics, corporates, and referral partners.
• Plan and monitor daily field visits, client meetings, lead generation, and follow-ups.
• Generate new leads and convert them into regular business accounts.
• Coordinate with operations, logistics, billing, collections, and laboratory teams to ensure smooth client service.
• Monitor business generated, collections, new accounts, referrals, and conversion ratios.
• Conduct health camps, awareness programs, corporate wellness activities, and promotional campaigns as required.
• Track competitor activities, market trends, pricing, packages, and customer requirements.
• Ensure proper implementation of marketing SOPs, reporting systems, and company policies.
• Review the performance of BDEs and Marketing Executives in the assigned area.
• Conduct regular field reviews and provide guidance and support to the marketing team.
• Prepare daily, weekly, and monthly MIS reports covering visits, leads, business, collections, and team performance.
• Resolve client and service-related issues through effective coordination with concerned departments.
• Identify potential locations and support new branch and business expansion.
• Ensure timely collection of outstanding B2B payments in coordination with the Finance/Accounts Team.
• Report performance gaps, market developments, business opportunities, and operational concerns to senior management.

Skills

Field visits

Lead generation

Client meetings

Relationship building

Sales target achievement

MIS reporting

Team guidance

Market analysis

Education

MBA in Marketing

Any Graduate

Job description

• Develop and achieve monthly and annual revenue targets for the assigned area.
• Manage B2B, B2C, corporate, hospital, doctor referral, and speciality marketing activities.
• Identify and develop new business opportunities within the assigned territory.
• Build and maintain strong relationships with doctors, hospitals, clinics, corporates, and referral partners.
• Plan and monitor daily field visits, client meetings, lead generation, and follow-ups.
• Generate new leads and convert them into regular business accounts.
• Coordinate with operations, logistics, billing, collections, and laboratory teams to ensure smooth client service.
• Monitor business generated, collections, new accounts, referrals, and conversion ratios.
• Conduct health camps, awareness programs, corporate wellness activities, and promotional campaigns as required.
• Track competitor activities, market trends, pricing, packages, and customer requirements.
• Ensure proper implementation of marketing SOPs, reporting systems, and company policies.
• Review the performance of BDEs and Marketing Executives in the assigned area.
• Conduct regular field reviews and provide guidance and support to the marketing team.
• Prepare daily, weekly, and monthly MIS reports covering visits, leads, business, collections, and team performance.
• Resolve client and service-related issues through effective coordination with concerned departments.
• Identify potential locations and support new branch and business expansion.
• Ensure timely collection of outstanding B2B payments in coordination with the Finance/Accounts Team.
• Report performance gaps, market developments, business opportunities, and operational concerns to senior management.

• Monthly revenue achievement
• New client/account acquisition
• B2B and corporate business growth
• Doctor/referral business
• Number of productive field visits
• Lead-to-business conversion
• Collection performance
• Client retention
• Health camps and corporate activities
• Team productivity
• Territory-wise business growth

Qualification

Any Graduate / MBA in Marketing preferred

Experience

37 years of relevant experience, preferably in diagnostics, healthcare, hospitals