Performance Marketer – Meta & Google Ads Expert

MediaMiles

Thane District

On-site

INR 2,189,141 - 3,064,798

Full time

14 days+

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Benefits offered by this job

Competitive compensation with performance bonuses

Flexible work environment or remote option

Opportunities to lead diverse campaigns

Learning & upskilling support

Job summary

MediaMiles is seeking a results-driven Performance Marketer specializing in Meta and Google Ads in Thane. The role requires an expert in lead generation and high-converting campaigns, focusing on measurable ROI. Candidates should have a strategic mindset, 2-5 years of experience, and a data-driven approach for optimizing online marketing efforts.

Qualifications

2-3 years of performance marketing experience.
Proven track record in lead generation.
Strong analytical skills with campaign reporting.

Responsibilities

Plan and optimize paid ad campaigns across Meta and Google Ads.
Design lead generation strategies and monitor campaign performance.
Collaborate on high-performing creatives and manage audience targeting.

Skills

Lead generation

Campaign optimization

Data analysis

Audience segmentation

Tools

Google Analytics 4

Google Tag Manager

Meta Events Manager

Job description

Performance Marketer – Meta & Google Ads Expert

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We are looking for a results-driven Performance Marketer who specializes in Meta (Facebook/Instagram) and Google Ads, with a proven track record in lead generation and running high-converting digital campaigns. This role demands both strategic thinking and hands-on execution to drive measurable ROI across various funnels and industries.

Location: Thane

Employment Type: Full-Time

Experience Level: 2-3 years

About the Role

Key Responsibilities

Plan, launch, and optimize paid ad campaigns across Meta (Facebook, Instagram) and Google Ads (Search, Display, YouTube)
Design and execute lead generation strategies with high conversion goals
Build full-funnel performance strategies (awareness, consideration, conversion)
Conduct A/B testing for ad creatives, targeting, landing pages, and CTAs
Monitor campaign performance using platform dashboards, Google Analytics, and conversion tracking tools
Create and manage audience segmentation, custom audiences, lookalikes, and remarketing lists
Collaborate with design and content teams to develop high-performing creatives and landing pages
Ensure optimal spend efficiency while achieving KPIs like CPL, CPA, ROAS, and conversion rates
Stay current with industry trends, algorithm changes, and best practices
Deliver detailed performance reports and insights to stakeholders or clients

Must-Have Skills & Experience

2–5 years of experience running performance campaigns on Meta Ads and Google Ads
Demonstrated success in lead generation and high-converting campaign strategies
Strong knowledge of pixel setup, event tracking, Google Tag Manager, and UTM parameters
Proficient in campaign optimization for cost efficiency and ROI
Deep understanding of audience funnels and attribution models
Data-driven mindset with strong analytical and reporting skills
Experience with Google Analytics 4, Meta Events Manager, and CRM integrations