Performance Marketing Specialist

Puneet Group; Thane; Presencial; INR 400 000 - 500 000; Tempo integral

Resumo da oferta

Puneet Group in Thane is seeking a Performance Marketing Specialist to plan, launch and optimize campaigns across Facebook, Instagram and Google, driving lead generation and ROI. You will own budgets, run A/B tests, and coordinate with an external agency to deliver growth.

You will use GA4, GTM and Runo CRM, ensure MahaRERA compliance on ads, and collaborate with Sales to improve lead quality and conversions, while continually optimizing landing pages and site speed.

Qualificações

• Bachelor’s degree in Marketing or related field.
• 3–5 years hands‑on performance marketing experience.
• Proficiency in Meta Ads Manager, Google Ads, YouTube, Display, and Performance Max campaigns.
• Strong knowledge of GA4, GTM, Search Console, conversion tracking, attribution and reporting.
• Certifications in Google Ads, Analytics, or Meta Advertising are a plus.
• Familiarity with HTML/CSS and CRM platforms (Runo preferred).
• Experience with MahaRERA advertising requirements is an added advantage.

Responsabilidades

• Plan, launch, and optimize campaigns across Facebook, Instagram, and Google.
• Develop audience targeting strategies and run A/B tests on creatives.
• Manage monthly budgets of ₹2.5–5 lakh and bidding strategies.
• Improve CPL, CTR, conversion rate, and ROI.
• Ensure MahaRERA ad compliance with project numbers and QR codes.
• Collaborate with Sales to improve lead quality and remarketing.
• Maintain and update the company website and landing pages.
• Ensure lead forms flow into Runo CRM and report weekly.

Conhecimentos

Digital Marketing

Performance Marketing

Campaign management

A/B testing

Lead generation

Analytics

HTML/CSS basics

CRM coordination

MahaRERA knowledge

Formação académica

Bachelor's degree in Marketing or related field

Ferramentas

Meta Ads Manager

Google Ads

YouTube Ads

Display ads

Performance Max campaigns

GA4

Google Tag Manager

Google Search Console

Runo CRM

HTML/CSS basics

Descrição da oferta de emprego

Performance Marketing Specialist will be responsible for developing and executing targeted marketing campaigns to drive lead generation and maximize ROI. The selected candidate will manage digital advertising efforts across various platforms, including Facebook, Instagram, and Google, and will optimize these campaigns to enhance lead quality and conversion rates. This role requires a deep understanding of digital marketing strategies, audience targeting, and data analytics to effectively engage potential customers and support business growth. You will run the function in house and coordinate with one external agency on selected activities.

Performance Marketing Specialist Thane 3-5 years 4-5 Lacs Openings: 1

Location - Thane

Experience - 3-5 years

Salary - 4-5 Lacs

Responsibilities

1. Plan, launch, and optimize marketing campaigns across Facebook, Instagram, and Google.
2. Develop audience targeting strategies and conduct A/B testing for creatives and campaigns.
3. Manage campaign budgets of ₹2.5 to 5 lakh per month, keywords, bidding strategies, and negative keywords.
4. Continuously improve cost per lead (CPL), lead quality, click-through rate (CTR), conversion rate, site visits, bookings, and return on investment (ROI).
5. Deliver against monthly targets: 500 or more leads at an average CPL of ₹600 or lower, a minimum 10% conversion from lead to site visit, and 50 to 75 qualified site visits. Performance is evaluated primarily on qualified leads, site visits and bookings, and not on lead volume alone.
6. Ensure every advertisement and landing page meets MahaRERA advertising requirements, with the project registration number, QR code and MahaRERA website address displayed prominently.
7. Handle SEO and organic growth activities, including keyword research, on-page SEO, content optimization, local SEO, and Google Business Profile management.
8. Collaborate with Sales and Presales teams to analyze lead quality, site visit metrics, and create remarketing strategies.
9. Take ownership of the company's website and ensure it remains updated. Manage project pages, landing pages, offers, banners, forms, and content updates. The website is custom built on Node.js. Brief and coordinate with the external developer for website changes.
10. Improve website speed, user experience, and conversion rate. Create and optimize landing pages for digital campaigns.
11. Ensure all lead forms and enquiries are correctly integrated with the Runo CRM. Identify and fix issues affecting lead generation.
12. Coordinate with the external marketing agency on the activities it handles.

Report weekly to the Marketing Manager on spend, CPL, lead quality, site visits and bookings by channel.

Qualification

1. Bachelor's degree in Marketing, Digital Marketing, Business Administration, Communications, or a related field.
2. 3 to 5 years of hands-on experience in performance marketing, preferably within the Real Estate, Property, BFSI, Automobile, or similar industries.
3. Proficiency in Meta Ads Manager, Google Ads, YouTube, Display, and Performance Max campaigns.
4. Strong knowledge of GA4, Google Tag Manager, Google Search Console, conversion tracking, attribution, and performance reporting.
5. Certifications in Google Ads, Google Analytics, or Meta Advertising are an added advantage.
6. Familiarity with basic HTML/CSS and CRM platforms (Runo preferred), and experience working with sales teams and external developers.
7. Working knowledge of MahaRERA advertising requirements is an added advantage