Performance Marketing Specialist

SNA Milk And Milk Products; Pune District; On-site; INR 500,000 - 700,000; Full time

Job summary

SNA Milk And Milk Products in Pune is seeking a Senior Performance Marketing Executive to own paid media strategy across Google Ads and Meta platforms. You will scale customer acquisition while keeping CAC/ROAS in check, and drive data-driven improvements across campaigns.

You will collaborate with creative and CRM teams, implement robust tracking, and optimize funnels from awareness to conversion in a fast-paced dairy/FMCG environment. On-site role with competitive CTC.

Qualifications

• 5+ years of hands-on experience in Performance Marketing or Growth Marketing managing campaigns on Google Ads and Meta Ads.
• Domain experience with D2C brands in Dairy, Food & Beverage, FMCG or related consumer categories preferred.
• Strong understanding of acquisition funnels, attribution models, conversion tracking, and campaign optimization.

Responsibilities

• Plan, launch, and optimize paid media campaigns across Google Ads and Meta to scale customer acquisition while maintaining target CAC and ROAS.
• Design and run tests on creatives, copy, landing pages, offers, and audience targeting to improve conversions and efficiency.
• Allocate budgets across channels based on performance trends and attribution data to maximize blended returns.
• Monitor CAC, ROAS, MER, conversion rate, retention, and CLV; provide actionable insights to leadership.
• Ensure accurate conversion tracking, pixels, events, and attribution; collaborate with tech teams to improve data accuracy.
• Collaborate with creative, content, CRM, and retention teams to build high-performing ad creatives and cohesive customer funnels.

Skills

Paid media management

Funnel & data acumen

Copywriting

Modern marketing tech

Cross-functional collaboration

Tools

Google Analytics 4

Looker Studio

Meta Ads Manager

Google Ads

Job description

Senior Performance Marketing Executive

Location: Viman Nagar - Pune (On-Site)

Experience: 5+ Years

Employment type: Full Time

CTC : 5 LPA to 7 LPA

Key Responsibilities

• Paid Media Management: Plan, launch, manage, and optimize acquisition campaigns across Google Ads and Meta (Facebook & Instagram) to scale customer acquisition while maintaining target CAC and ROAS benchmarks.
• Testing & Optimization: Design and execute A/B tests across ad creatives, copy, landing pages, offers, and audience targeting to continuously improve conversion rates and marketing efficiency.
• Budget Allocation & Forecasting: Manage and allocate advertising budgets across channels based on performance trends, attribution data, and business objectives to maximize blended returns.
• Analytics & Reporting: Monitor and analyze key performance metrics including CAC, ROAS, MER, Conversion Rate, Retention, and CLV using Google Analytics 4 and Looker Studio; present actionable growth insights to leadership.
• Tracking & Attribution: Ensure accurate implementation of conversion tracking, pixels, events, and attribution systems; collaborate with technical teams to troubleshoot and improve data accuracy.
• Cross-Functional Collaboration: Partner with creative, content, CRM, and retention teams to produce high-performing ad creatives, compelling messaging, and cohesive customer funnels.

Requirements & Qualifications

• Experience: 5+ years of hands-on experience in Performance Marketing or Growth Marketing managing and scaling campaigns on Google Ads and Meta Ads.
• Domain Expertise: Prior experience with D2C brands in Dairy, Food & Beverage, FMCG, or related consumer categories preferred.
• Funnel & Data Acumen: Strong understanding of acquisition funnels, attribution models, conversion tracking, and campaign optimization.
• Tool Proficiency: Hands-on expertise in Google Analytics 4, Looker Studio, Meta Ads Manager, and Google Ads.
• Copywriting Skills: Strong copywriting ability to draft high-converting ad copy, campaign messaging, and brand communication.
• Modern Tech: Familiarity with AI tools and modern marketing technologies is a plus.
• Mindset: Strong communication, problem-solving skills, and the ability to take ownership in a fast-paced environment.

Contact

Omkar

Mobile No / WhatsApp

91560 27181