Assistant Manager Performance Marketing & Growth

Indian School of Image Management; Mumbai; On-site; INR 500,000 - 800,000; Full time

Job summary

The Indian School of Image Management is looking for an Assistant Manager Performance Marketing & Growth to join their team in Mumbai. This full-time, on-site position will focus on driving lead generation, enrollment growth, and brand visibility through effective digital marketing strategies.

The ideal candidate will have strong analytical skills, experience in optimizing marketing campaigns, and be proficient in key marketing tools. Responsibilities will include managing budgets, performance metrics, and collaborating with both internal teams and external partners. Join a dynamic and fast-paced environment to enhance growth initiatives.

Qualifications

• Experience in performance management and growth-focused marketing.
• Prior experience in digital/performance marketing roles.
• Strong analytical skills to track KPIs and derive insights.

Responsibilities

• Plan, execute, and optimize performance marketing campaigns.
• Manage marketing budgets and track key performance metrics.
• Coordinate with internal teams and external partners.

Skills

Meta Ads Manager

Google Ads

Google Analytics 4

Google Tag Manager

Marketing Automation Platforms

Conversion Tracking

CRM Platforms

Email Marketing Tools

Funnel Building Tools

Job description

Company Description

Indian School of Image Management (ISIM) is a premier institute in India offering internationally recognized programs on Image Management, Soft Skills & Fashion.

Role Description

This is a full‑time, on‑site role based in Mumbai for an Assistant Manager Performance Marketing & Growth. The role involves planning, executing, and optimizing performance marketing campaigns across digital channels to drive lead generation, enrollment growth, and brand visibility.

The Assistant Manager will manage marketing budgets, track key performance metrics, and provide data‑driven insights and reports to leadership. Daily responsibilities include coordinating with internal teams and external partners, refining targeting and messaging, running A/B tests, and identifying new growth opportunities. The role may also involve supporting marketing automation, conversion rate optimization, and training team members on performance marketing best practices.

Qualifications

• Required Technical Skills in Meta Ads Manager, Google Ads, Google Analytics 4, Google Tag Manager, Marketing Automation Platforms, Conversion Tracking, CRM Platforms, Email Marketing Tools, Funnel Building Tools
• Experience in performance management and growth‑focused marketing, including setting campaign objectives, monitoring results, and optimizing for ROI.
• Prior experience in digital/performance marketing roles, preferably in education, edtech, or related service industries.
• Proficiency in budgeting, including planning, allocating, and monitoring marketing spend across channels to maximize impact.
• Strong analytical skills with the ability to interpret data, track KPIs, and derive actionable insights for performance and growth initiatives.
• Familiarity with marketing analytics tools (e.g., Google Analytics), ad platforms (e.g., Meta, Google Ads), and CRM or marketing automation tools.
• Proactive, detail‑oriented, and comfortable working in a fast‑paced, growth‑focused environment.