Performance Marketing Manager

Infinity Learn; Bengaluru; On-site; INR 1,500,000 - 1,900,000; Full time

Job summary

Infinity Learn in Bengaluru is seeking a Manager of Performance Marketing to own paid acquisition and creative strategy across platforms, driving high-quality student growth.

You will plan, execute, and scale campaigns on Meta Ads Manager, Google Ads, DV360 and other DSPs, improve ROAS, and reduce CAC while collaborating with Product, Tech, and Sales teams. 4–6 years of consumer-tech growth marketing experience is preferred.

Qualifications

• 4–6 years of experience in performance/growth marketing at consumer-tech companies.
• Hands-on with Meta Ads Manager, Google Ads, DV360 and other DSPs.
• Strong grasp of ROAS, CAC, CTR, LTV:CAC.
• Experience managing sizeable media budgets and agency/vendor relationships.
• Graduate/postgraduate from a Tier-1 institute (IIT, IIM, or equivalent).
• Ability to run multiple experiments and build repeatable frameworks.

Responsibilities

• Plan, execute, and scale performance marketing campaigns across Meta, Google, DV360 and other platforms to drive quality student acquisition.
• Own end-to-end campaign strategy — audience targeting, bidding, budget allocation, and channel mix — to maximize ROAS and minimize CAC.
• Define and evolve creative strategy — hook, story, and CTA — with creative/content teams to drive ad recall.
• Diagnose creative and campaign performance using structured testing approaches and iterate quickly.
• Collaborate with Product to align messaging with onboarding and habit-forming features to improve activation and retention.
• Leverage AI-first marketing tools for creative generation, audience modeling, and bid optimization.
• Run experiments and build frameworks to identify what actually drives performance.
• Report campaign performance and unit economics to Business and Leadership; coordinate with Product, Tech, and Sales.

Skills

Paid media strategy

Campaign optimization

Analytics & measurement

Creative testing

AI marketing tooling

Education

Graduate from Tier-1 institute (IIT/IIM)

Tools

Meta Ads Manager

Google Ads

DV360

DSPs

Job description

Manager Performance Marketing

Company: Infinity Learn

Experience: 4-6 Years

Location: Bengaluru

We're looking for a performance-driven Marketing Manager to own paid acquisition and creative strategy across platforms, turning media spend into efficient, high-quality student growth.

What You'll Work On

• Driving quality, cost-efficient student acquisition that feeds a robust, scalable onboarding flow.
• Building campaigns and creative that reinforce the habit-forming, gamified learning experience across the student lifecycle.
• AI-led thinking — bringing an AI-first mindset to media buying, creative generation, and audience targeting.

Key Responsibilities

• Plan, execute, and scale performance marketing campaigns across Meta, Google (Search/YouTube/PMax), DV360, and other programmatic/DMP platforms to drive quality student acquisition.
• Own end-to-end campaign strategy — audience targeting, bidding strategy, budget allocation, and channel mix — to maximize ROAS and minimize blended CAC.
• Define and evolve creative strategy — the hook, the story, and the CTA — partnering with creative/content teams to build ads that drive strong ad recall and stopping power.
• Diagnose creative and campaign performance using a structured testing approach (hook rate, hold rate, CTR, VTR, ad recall lift) and iterate quickly.
• Partner with Product to align campaign messaging and targeting with the onboarding journey and habit-forming features (streaks, rewards) to improve post-acquisition activation and retention.
• Leverage AI-first marketing tools for creative generation, audience/lookalike modeling, and automated bid optimization.
• Run and interpret multiple concurrent experiments (creative, channel, audience, bidding) and build frameworks to confidently identify what’s actually driving performance.
• Report campaign performance and unit economics to Business and Leadership; work cross-functionally with Product, Tech, and Sales to align spend with business goals.

What We're Looking For

• 3–5 years in performance/growth marketing at a consumer-tech company, with hands‑on experience running and optimizing campaigns on Meta Ads Manager, Google Ads, DV360, and other DSP/DMP platforms.
• Strong grasp of creative strategy — able to define the hook, the story, and the CTA, and to diagnose why a creative is or isn’t working using recall, CTR, and engagement data.
• Deep fluency in marketing and business metrics: ROAS, CAC, CTRs, & LTV:CAC
• Experience managing sizeable media budgets and agency/vendor relationships.
• Working knowledge of attribution, incrementality testing, or marketing mix modeling (MMM) is a plus.
• Graduate/postgraduate from a Tier-1 institute (IIT, IIM, or equivalent).
• Significant experience solving hard, scaled problems at consumer-tech companies.
• A consumer‑first, user‑first advocacy mindset — you default to the student's point of view in every decision.
• Ability to run multiple experiments in parallel and still build confident, repeatable frameworks to conclude results.
• Strong cross‑functional stakeholdership — proven ability to work closely with Business, Tech, and Sales/Marketing teams.