Performance Marketing Manager (from Marketing Agency)

MG; Gurugram District; Hybrid; INR 1,800,000 - 3,000,000; Full time

Benefits offered by this job

Quarterly performance bonuses

Revenue-sharing for top campaigns

Upskilling stipends for certs and tool

Job summary

MG is hiring a Performance Marketing Lead in India to own end-to-end campaigns across Meta, Google Ads, LinkedIn, and emerging channels. You will optimize for CPI, CAC, ROAS, and LTV while building scalable funnels using UTM, GA4, and attribution models.

You will manage over $500K monthly ad spend, collaborate with creatives and UX for AB tests, and align CRO efforts with sales and CRM. Hybrid work with on-site days in Gurgaon is offered, plus quarterly upskilling stipends.

Qualifications

• Experience leading end-to-end performance marketing campaigns across Meta, Google Ads, LinkedIn and emerging channels.
• Ability to build scaled acquisition funnels with UTM, GA4, and attribution models.
• Strong collaboration with creatives and UX to optimize ad copy, landing pages and audiences.
• Experience managing large monthly ad spend and deriving ROI through data dashboards.

Responsibilities

• Lead end-to-end performance marketing campaigns across Meta, Google Ads, LinkedIn, and emerging channels—optimizing for CPI, CAC, ROAS, and LTV.
• Build and manage scaled acquisition funnels using UTM, GA4, and attribution modeling to unify channel performance insights.
• Collaborate with creatives and UX teams to A/B test ad copy, landing pages, and dynamic audiences for maximum conversion lift.
• Manage $500K+ monthly ad spend, allocating budget using predictive modeling and real-time channel performance dashboards.
• Partner with sales and CRM teams to align lead gen, retention, and upsell campaigns with business KPIs.
• Train junior team members on platform updates, campaign structuring, and bid strategy best practices.

Skills

Meta Ads Manager

Google Ads

Google Analytics 4

UTM Tracking

CRM Integration (HubSpot/Salesforce)

ROAS Optimization

Conversion Rate Optimization

A/B Testing

TikTok Ads

Paid Search Automation (Scripting)

Looker Studio/Tableau

Job description

About The Opportunity

A fast-scaling digital marketing agency operating across India, we power growth for B2C and B2B brands through data-led performance marketing strategies. We blend creative storytelling with precision analytics, scaling paid media, CRM, and conversion optimization for clients across e-commerce, SaaS, and fintech. Our teams operate with autonomy, agility, and relentless focus on ROI—delivering measurable growth in dynamic, high-impact environments.

A fast-scaling digital marketing agency operating across India, we power growth for B2C and B2B brands through data-led performance marketing strategies. We blend creative storytelling with precision analytics, scaling paid media, CRM, and conversion optimization for clients across e-commerce, SaaS, and fintech. Our teams operate with autonomy, agility, and relentless focus on ROI—delivering measurable growth in dynamic, high-impact environments.

Role & Responsibilities

• Lead end-to-end performance marketing campaigns across Meta, Google Ads, LinkedIn, and emerging channels—optimizing for CPI, CAC, ROAS, and LTV.
• Build and manage scaled acquisition funnels using UTM, GA4, and attribution modeling to unify channel performance insights.
• Collaborate with creatives and UX teams to A/B test ad copy, landing pages, and dynamic audiences for maximum conversion lift.
• Manage $500K+ monthly ad spend, allocating budget using predictive modeling and real-time channel performance dashboards.
• Partner with sales and CRM teams to align lead gen, retention, and upsell campaigns with business KPIs.
• Train junior team members on platform updates, campaign structuring, and bid strategy best practices.

Skills & Qualifications

• Must-Have
• Meta Ads Manager
• Google Ads
• Google Analytics 4
• UTM Tracking
• CRM Integration (HubSpot/Salesforce)
• ROAS Optimization
• Conversion Rate Optimization
• A/B Testing
• Preferred
• TikTok Ads
• Paid Search Automation (Scripting)
• Looker Studio or Tableau

Benefits & Culture Highlights

• Hybrid work model with core on-site days in metro hubs—flexibility meets collaboration.
• Quarterly performance bonuses + revenue-sharing for top-performing campaigns.
• Quarterly upskilling stipends for Google/Meta certs and tool licenses.

Skills: google ads,conversion rate optimization,optimization,a/b testing,campaigns,marketing agency,crm integration,performance marketing,google