Assistant Manager - Performance Marketing (Exports)

TAFE - Tractors and Farm Equipment Limited; Chennai District; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

TAFE - Tractors and Farm Equipment Limited in India seeks aSenior Performance Marketing leader to drive global digital initiatives across search, social, and display. You will forecast budgets, allocate channels, set KPIs, and oversee SEO/SEM, paid social, and AI-ready content to maximize lead gen and brand visibility.

You will collaborate with regional teams, optimize CRO, and report to senior leadership with actionable insights and ROI improvements.

Qualifications

• Hands-on experience with Google Ads, Facebook Ads Manager, SEO tools, and CMS platforms.
• Strong analytical mindset with ability to interpret complex data.
• Knowledge of GMB optimization and local SEO best practices.
• Excellent communication and presentation skills.
• Creative thinker with problem-solving abilities and project management skills.

Responsibilities

• Develop and lead the global performance marketing strategy across search, social, display, and other digital channels.
• Plan and forecast digital marketing investments, including budgets, channel allocation, targets, and ROI.
• Set campaign priorities, KPIs, and performance benchmarks and optimize the marketing mix.
• Provide strategic direction to the Senior Performance Marketing Executive for execution and reporting.
• Partner with regional teams to translate business priorities into digital plans and campaigns.
• Oversee SEO, SEM, paid social, website, landing pages, GMB, and third-party partnerships for lead gen and brand visibility.
• Review campaign performance and insights to drive ROAS and marketing effectiveness.
• Lead CRO, A/B testing, and customer journey optimization to improve conversions.
• Drive competitor analysis and market intelligence to refine strategies.
• Oversee Martech, analytics, and measurement frameworks for accurate tracking and reporting.
• Lead AI-search-ready content strategy to improve visibility in AI-powered search.
• Present performance insights and recommendations to senior stakeholders.

Skills

Analytical mindset

Campaign strategy

Cross-channel marketing

Communication & presentation

Project management

AI content strategy

Tools

Google Ads

Facebook Ads Manager

SEO tools

CMS platforms

Job description

This role will be responsible for strategic campaign planning, campaign forecasting, budget planning and allocation, channel strategy, performance optimization, and driving measurable business outcomes across international markets. This role will lead the planning and execution of performance marketing initiatives across multiple digital channels, using data and market insights to drive quality lead generation, conversion, brand visibility, and measurable ROI.

Responsibilities

• Develop and lead the global performance marketing strategy across search, social, display, and other digital channels, aligned with business objectives.
• Plan and forecast digital marketing investments, including annual/quarterly budgets, channel allocation, campaign targets, and expected ROI.
• Set campaign priorities, KPIs, and performance benchmarks across markets and continuously optimize the overall digital marketing mix.
• Provide strategic direction and oversight to the Senior Performance Marketing Executive for campaign execution, optimization, reporting, and day-to-day performance management.
• Partner with business and regional teams to translate business priorities into effective digital marketing plans and campaigns.
• Oversee SEO, SEM, paid social, website, landing pages, GMB, and third-party digital partnerships, ensuring they contribute to lead generation, brand visibility, and conversion.
• Review campaign performance and marketing analytics, identify trends and opportunities, and drive corrective actions to improve ROAS and overall marketing effectiveness.
• Lead CRO, A/B testing, and customer journey optimization initiatives to improve digital conversion rates.
• Drive competitor analysis and market intelligence to identify emerging opportunities and refine market and channel strategies.
• Oversee Martech, analytics, and measurement frameworks to ensure accurate tracking, attribution, and performance reporting.
• Drive AI-search-ready content strategy, ensuring structured, query-focused content is developed to improve visibility across AI-powered search experiences.
• Present performance insights, forecasts, and strategic recommendations to senior stakeholders and leadership.

Specifications

• Hands-on experience with Google Ads, Facebook Ads Manager, SEO tools, and website CMS platforms.
• Strong analytical mindset with ability to interpret complex data.
• Knowledge of GMB optimization and local SEO best practices.
• Excellent communication and presentation skills.
• Creative thinker with problem-solving abilities and project management skills.
• Ability to optimize content for AI visibility by structuring information clearly and aligning with user intent.
• Understanding of AI-driven search ranking factors (Google AI Overviews, structured data, schema markup, conversational queries).
• 5 to 7 years of relevant experience in Performance and Digital Marketing.