Digital Marketing Manager

Techminds Group; Chennai; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

A digital marketing firm in Chennai is seeking an experienced Digital Marketing Manager. The ideal candidate should possess over 6 years of proven experience in performance marketing and SEO, along with strong analytical skills and a basic understanding of AI marketing tools. This role focuses on driving customer acquisition and revenue growth through strategic campaigns. The successful candidate will work collaboratively to enhance marketing efficiency and optimize campaign performance.

Qualifications

• 6+ years of experience in digital marketing.
• Strong hands-on experience in performance marketing and SEO.
• Basic working knowledge of AI marketing tools.

Responsibilities

• Plan, execute, and optimize performance marketing campaigns.
• Drive customer acquisition, lead generation, and revenue growth.
• Develop and implement SEO strategies.

Skills

Performance Marketing

SEO

Analytical Skills

Strategic Thinking

AI Marketing Tools

Job description

We are seeking an experienced Digital Marketing Manager with 6+ years of expertise in performance marketing and SEO. The ideal candidate should have a strong track record in driving ROI-focused campaigns, preferably in the e-commerce industry, and be comfortable using AI tools to enhance marketing efficiency.

Key Responsibilities

• Plan, execute, and optimize performance marketing campaigns (Google Ads, Meta Ads, etc.).
• Drive customer acquisition, lead generation, and revenue growth
• Develop and implement SEO strategies to improve organic traffic and rankings.
• Analyze campaign data, track KPIs (ROAS, CAC, CTR), and optimize performance
• Leverage basic AI tools for content optimization, ad copy generation, keyword research, and performance insights
• Collaborate with cross‑functional teams for campaign execution

Requirements

• 6+ years of experience in digital marketing.
• Strong hands‑on experience in Performance Marketing & SEO.
• Basic working knowledge of AI marketing tools (e.g., ChatGPT or similar tools for content/analysis support).
• Experience in e-commerce is preferred.
• Strong analytical and strategic thinking skills.