Digital Marketing Lead | Performance Marketing & SEO | | SMM

Dotmappers It; Bengaluru; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Dotmappers It in Bengaluru seeks a Digital Marketer Lead to own end-to-end strategy across SEO, Paid Media, Social, Email, and Analytics.

You will lead a team of digital marketing executives and specialists, serving as the primary accountability for campaign performance and collaborating with leadership, clients, and the AI & Automation team to scale marketing operations through smarter processes and tools.

Qualifications

• 6-8 years of hands-on digital marketing experience.
• Strong working knowledge across SEO, Google Ads & Meta Ads, Email, Social, Analytics and Reporting.
• Proven track record of managing budgets and delivering ROI across channels.
• Fluency in digital marketing terminology and metrics (Quality Score, ROAS, CTR).
• Experience with AI tools in marketing workflows.

Responsibilities

• Own and drive the overall digital marketing strategy across SEO, Paid Media, Social, Email, and Analytics.
• Translate business goals into channel plans, budgets, and KPIs.
• Lead and upskill a team of digital marketing executives and specialists.
• Act as senior escalation point for campaign strategy and client concerns.
• Oversee multi-channel campaigns to meet ROAS, CAC, and growth targets.
• Establish dashboards and benchmarks for data-backed decisions.

Skills

SEO

Paid Media

Email Marketing

Social Media

Analytics

GA4

Looker Studio

Budget Management

Team Leadership

AI Tools

Tools

Ahrefs

SEMrush

DataForSEO

Google Ads Editor

GA4

Looker Studio

Job description

Digital Marketer Lead to own end-to-end digital marketing strategy, planning, and execution across SEO, Paid Media, Social, Email, and Analytics.

You will lead a team of digital marketing executives and specialists, act as the primary point of accountability for campaign performance, and work closely with leadership, clients, and the AI & Automation team to scale marketing operations through smarter processes and tools.

KEY RESPONSIBILITIES

Strategy & Leadership

• Own and drive the overall digital marketing strategy across SEO, Paid Media (Google Ads & Meta Ads), Social, Email, and Analytics.
• Translate business and client goals into channel-level plans, budgets, and measurable KPIs.
• Lead, mentor, and upskill a team of digital marketing executives and specialists, setting clear goals and reviewing performance.
• Act as the senior escalation point for campaign strategy, performance issues, and client concerns.

Campaign & Performance Management

• Oversee planning, execution, and optimization of multi-channel campaigns to meet ROAS, CAC, and growth targets.
• Review campaign performance regularly and direct course corrections based on data.
• Approve budgets, forecasts, and spend allocation across channels and campaigns.
• Ensure consistent quality standards across all deliverables briefs, reports, audits, and creative.

Reporting & Analytics

• Drive a strong reporting cadence using GA4, Google Search Console, and Looker Studio to track performance against goals.
• Present campaign performance, insights, and recommendations to leadership and clients.
• Establish and maintain dashboards and benchmarks for consistent, data-backed decision-making.

Stakeholder & Client Management

• Serve as a key point of contact for clients on strategy, performance, and growth opportunities.
• Collaborate with leadership, AI & Automation, and creative teams to align marketing execution with business priorities.
• Identify and pursue opportunities to leverage AI and automation tools to improve marketing efficiency and output.

REQUIRED SKILLS & QUALIFICATIONS

Technical Skills

• 6-8 years of hands-on digital marketing experience.
• Strong working knowledge across: SEO (on-page, off-page, technical), Google Ads & Meta Ads, Email Marketing, Social Media Marketing, Analytics & Reporting (GA4, Google Search Console, Looker Studio).
• Proven track record of managing budgets and delivering measurable ROI across multiple channels.
• Deep fluency in digital marketing terminology and metrics Quality Score, ROAS, CTR, attribution models, impression share, and campaign structures.
• Hands-on exposure to SEO/PPC tools — Ahrefs, SEMrush, DataForSEO, Google Ads Editor.
• Comfortable working with AI tools — ChatGPT, Claude, Gemini, or similar — in a professional, structured context.
• Strong written and verbal communication — able to produce clear strategy documents, briefs, and performance reports for leadership and clients.

Leadership Skills

• Demonstrated ability to lead, mentor, and manage a team of marketing executives.
• Strong stakeholder management skills, with experience managing client relationships directly.
• Ability to prioritize and manage multiple campaigns, teams, and deadlines simultaneously.

Preferred Skills

• Exposure to marketing automation platforms such as n8n, Zapier, Make, or HubSpot workflows.
• Familiarity with prompt engineering basics or AI-driven marketing workflows.
• Experience contributing to or overseeing AI-assisted marketing products or automation initiatives.

Basic understanding of APIs or no-code tools in a marketing workflow context.