Assistant Manager - Performance Marketing (Exports)

Tractors and Farm Equipment (TAFE); Chennai District; On-site; INR 2,500,000 - 3,600,000; Full time

Job summary

Tractors and Farm Equipment (TAFE) is seeking a results-driven Senior Performance Marketing Lead to steer global digital marketing across search, social, display, and partner channels. You will plan budgets, set KPIs, and optimize the overall marketing mix to maximize ROAS while aligning with business goals.

You will mentor the Senior Performance Marketing Executive, coordinate with regional teams, and drive AI-focused content strategies to improve AI visibility and lead generation.

Qualifications

• Hands-on experience with Google Ads, Facebook Ads Manager, SEO tools, and website CMS platforms.
• Strong analytical mindset with ability to interpret complex data.
• Knowledge of GMB optimization and local SEO best practices.
• Excellent communication and presentation skills.

Responsibilities

• Develop and lead the global performance marketing strategy across search, social, display, and other digital channels, aligned with business objectives.
• Plan and forecast digital marketing investments, including budgets, channel allocation, campaign targets, and ROI.
• Set campaign priorities, KPIs, and performance benchmarks across markets and optimize the marketing mix.
• Provide strategic direction and oversight to the Senior Performance Marketing Executive for campaign execution, optimization, reporting, and day-to-day performance management.
• Partner with business and regional teams to translate business priorities into effective digital marketing plans and campaigns.
• Oversee SEO, SEM, paid social, website, landing pages, GMB, and third-party digital partnerships for lead generation and brand visibility.
• Review campaign performance and analytics, identify trends and opportunities, and drive corrective actions to improve ROAS.
• Lead CRO, A/B testing, and customer journey optimization to improve conversion rates.
• Drive competitor analysis and market intelligence to refine market and channel strategies.
• Oversee Martech, analytics, and measurement frameworks for accurate tracking and reporting.
• Drive AI-search-ready content strategy, structuring content for AI-powered search experiences.
• Present performance insights, forecasts, and strategic recommendations to senior stakeholders.

Skills

Google Ads

Facebook Ads Manager

SEO tools

CMS platforms

Analytical mindset

GMB optimization

Local SEO

Communication skills

Presentation skills

Creative thinking

Problem solving

Project management

AI content optimization

Tools

Google Ads

Facebook Ads Manager

SEO tools

CMS platforms

Job description

Role & responsibilities

• Develop and lead the global performance marketing strategy across search, social, display, and other digital channels, aligned with business objectives.
• Plan and forecast digital marketing investments, including annual/quarterly budgets, channel allocation, campaign targets, and expected ROI.
• Set campaign priorities, KPIs, and performance benchmarks across markets and continuously optimize the overall digital marketing mix.
• Provide strategic direction and oversight to the Senior Performance Marketing Executive for campaign execution, optimization, reporting, and day-to-day performance management.
• Partner with business and regional teams to translate business priorities into effective digital marketing plans and campaigns.
• Oversee SEO, SEM, paid social, website, landing pages, GMB, and third-party digital partnerships, ensuring they contribute to lead generation, brand visibility, and conversion.
• Review campaign performance and marketing analytics, identify trends and opportunities, and drive corrective actions to improve ROAS and overall marketing effectiveness.
• Lead CRO, A/B testing, and customer journey optimization initiatives to improve digital conversion rates.
• Drive competitor analysis and market intelligence to identify emerging opportunities and refine market and channel strategies.
• Oversee Martech, analytics, and measurement frameworks to ensure accurate tracking, attribution, and performance reporting.
• Drive AI-search-ready content strategy, ensuring structured, query-focused content is developed to improve visibility across AI-powered search experiences.
• Present performance insights, forecasts, and strategic recommendations to senior stakeholders and leadership.

Preferred candidate profile

• Hands-on experience with Google Ads, Facebook Ads Manager, SEO tools, and website CMS platforms.
• Strong analytical mindset with ability to interpret complex data.
• Knowledge of GMB optimization and local SEO best practices.
• Excellent communication and presentation skills.
• Creative thinker with problem-solving abilities and project management skills.
• Ability to optimize content for AI visibility by structuring information clearly and aligning with user intent.
• Understanding of AI-driven search ranking factors (Google AI Overviews, structured data, schema markup, conversational queries).