Assistant Manager- Perfomrance Marketing(Hotel)

Cleartrip; Bengaluru; Sur place; INR 700 000 - 1 000 000; Plein temps

Résumé du poste

Cleartrip is seeking a data-driven Marketing Analyst to join its Performance Marketing team in Bengaluru. You will measure, analyze, and optimize the performance of multiple marketing channels to influence budget decisions and growth across Hotels, Holidays, Buses, and Flights.

You will build and optimize remarketing and acquisition campaigns on Google and Meta, develop dashboards, and communicate complex analyses clearly to stakeholders.

Qualifications

• Experience in a quantitative marketing role managing strategy and execution on Google and Meta.
• In-platform campaign setup for Remarketing, New Acquisitions, and Digital Branding with diverse campaigns.
• Strong analytical ability to identify opportunities in complex data and operationalize them.
• Excellent written and verbal communication; bachelor's in Marketing or related field.

Responsabilités

• Build, manage and monitor remarketing/acquisition campaigns across channels.
• Analyze and optimize campaign performance using data-driven insights.
• Develop reporting and dashboards to communicate analyses.
• Define KPI metrics for performance management and optimization.
• Collaborate with creative and marketing teams to test strategies.
• Deliver ROI and CPA improvements across channels.

Connaissances

Quantitative marketing

Google Ads

Meta Ads

Remarketing

Analytics

Communication skills

Creative thinking

Formation

Bachelor's degree in Marketing

Outils

Google Analytics

Meta Ads Manager

Dashboard tools

Description du poste

The Opportunity: We are looking for a highly analytical and data-driven Marketing Analyst to join our dynamic Performance Marketing team. You will be instrumental in measuring, analyzing, and optimizing the performance of our marketing channels. Your insights will directly influence strategic marketing decisions, budget allocation, and business growth across different businesses such as Hotels, Holiday Packages, Buses, Flights,etc.;

About the Role

• Build, manage and monitor remarketing/acquisition campaigns across various channels including Google, Meta, Affiliates, etc;
• Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis
• Effectively communicate complicated analyses by developing easy-to-use reporting and dashboards
• Understand new and relevant KPI metrics requirements for performance management and optimization purposes
• Work with creative and marketing teams to test strategies and innovation
• Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels

Qualifications

• Previous work experience in a quantitative marketing role managing strategy and execution on Google, Meta etc;
• In-platform execution experience setting up campaigns in Meta ads and Google Ads for Remarketing, New Acquisitions and Digital Branding objective with a strong grasp on all campaign types such as Search, Performance-Max, UAC on Google & Catalogue, AAA, etc; on Facebook
• Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized
• Excellent written and verbal communication skills
• Critical thinker and creative
• Bachelor’s degree in Marketing or relevant field