Senior Manager-Performance Marketing(Bus&Train)

Cleartrip; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Cleartrip is seeking a highly analytical Marketing Analyst to join our Performance Marketing team. You will measure, analyze, and optimize campaigns across channels such as Google and Meta, driving data-driven decisions that improve ROI.

You will develop dashboards and reporting, define KPI requirements, and collaborate with creative teams to test strategies and push for measurable gains in CPA and overall campaign performance.

Qualifications

• 5-6 years of experience in a quantitative marketing role
• Experience executing campaigns on Google and Meta platforms for remarketing and acquisition
• Strong analytical skills to identify opportunities in complex data
• Excellent written and verbal communication skills
• Bachelor’s degree in Marketing or related field

Responsibilities

• Build, manage and monitor remarketing/acquisition campaigns across channels (Google, Meta, Affiliates)
• Analyze and optimize campaign performance using quantitative analysis
• Develop easy-to-use reporting and dashboards to communicate insights
• Define KPI metrics requirements for performance management and optimization
• Collaborate with creative and marketing teams to test strategies and improve ROI and CPA across channels

Skills

Quantitative marketing

Data-driven

Analytical thinking

Campaign optimization

Communication skills

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Meta Ads

Analytics tools

Job description

We are looking for a highly analytical and data-driven Marketing Analyst to join our dynamic Performance Marketing team. You will be instrumental in measuring, analyzing, and optimizing the performance of our marketing channels.

About the Role

• Build, manage and monitor remarketing/acquisition campaigns across various channels including Google, Meta, Affiliates, etc;
• Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis
• Effectively communicate complicated analyses by developing easy-to-use reporting and dashboards
• Understand new and relevant KPI metrics requirements for performance management and optimization purposes
• Work with creative and marketing teams to test strategies and innovation
• Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels

Qualifications

• Previous work experience for 5-6 years in a quantitative marketing role managing strategy and execution on Google, Meta etc; also travel industry experience is a plus for the role.
• In-platform execution experience setting up campaigns in Meta ads and Google Ads for Remarketing, New Acquisitions and Digital Branding objective with a strong grasp on all campaign types such as Search, Performance-Max, UAC on Google & Catalogue, AAA, etc; on Facebook
• Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized
• Excellent written and verbal communication skills
• Critical thinker and creative
• Bachelor’s degree in Marketing or relevant field