Assistant Manager - Digital Marketing

Appsierra Group; Delhi; On-site; INR 600,000 - 1,100,000; Full time

Job summary

Appsierra Group is seeking a results-driven Paid Digital Marketing professional to manage performance campaigns across Google Ads, Facebook, and other PPC platforms. The role focuses on driving traffic, quality leads, and conversions while optimizing ROAS and CAC.

The candidate will collaborate with creative and sales teams, optimize budgets, and report on KPIs to continuously improve campaigns across multiple verticals.

Qualifications

• Bachelor’s or Master’s degree in digital marketing or a related field.
• Strong organizational and multitasking abilities.
• Excellent written and verbal communication skills.
• Outstanding time-management to meet deadlines.
• Solid data analysis skills and proficiency with Microsoft Office.

Responsibilities

• Plan, create, and manage paid campaigns on Google Ads, Facebook, Instagram, and other platforms to drive traffic, leads and conversions.
• Develop performance-driven strategies to maximize ROAS and minimize CAC.
• Monitor and optimize PPC campaigns to improve CPC, CTR and conversion rates.
• Execute display campaigns through Google Display Network to boost visibility and lead generation.
• Implement remarketing strategies to re-engage users who did not convert with dynamic ads.
• Manage budgets across campaigns and track daily spend to maximize ROI.
• Use analytics tools to report on KPIs such as CPA, conversion rate and ROAS.
• Collaborate with creative and content teams and coordinate with sales for lead generation.

Skills

Organizational skills

Communication skills

Time management

Data analysis

Leadership

Education

Bachelor’s/Master's degree in digital marketing

Tools

Microsoft Office

Job description

Job Purpose

To manage and optimize paid digital marketing campaigns with a focus on performance marketing for various verticals under Group Drishti. Drive sales, customer acquisition, lead generation, and ROI through paid channels like Google Ads, Facebook Ads, and other PPC platforms for various courses.

Primary Job Responsibilities

Paid Campaign Management: Plan, create, and manage paid advertising campaigns on Google Ads, Facebook, Instagram,Binge, and other digital platforms to drive traffic, leads, and conversions.

Performance Marketing: Develop and execute performance-driven strategies that are focused on maximizing return on ad spend (ROAS) and minimizing customer acquisition costs (CAC).

PPC Optimization: Continuously monitor and optimize pay-per-click (PPC) campaigns to improve cost per click (CPC), click-through rates (CTR), and conversion rates. Adjust targeting, bidding, and creative strategies for better results.

Display Advertising: Execute and optimize display advertising campaigns through Google Display Network (GDN) and other relevant platforms to increase brand visibility and lead generation.

Retargeting & Remarketing: Implement remarketing strategies to re-engage users who have interacted with the brand but did not convert. Use dynamic ads and personalized messaging to increase

the chances of conversion.

Budget Management: Monitor and allocate budgets effectively across different campaigns and platforms. Track daily spending and ensure it aligns with business goals while maximizing ROI.

Campaign Performance Tracking & Reporting: Use analytics tools (e.g., Google Analytics, Facebook Ads Manager, Google Ads manger) to track campaign performance. Provide regular reports and insights on key performance indicators (KPIs) such as cost per acquisition (CPA), conversion rate, and ROAS.

Collaboration: Work closely with creative and content teams to ensure ad copy and visuals align with performance marketing strategies. Coordinate with sales teams to align lead generation efforts.

Major KRAs

• Improve ROAS and reduce CAC through effective paid marketing campaigns.

• Achieve lead generation and conversion goals through strategic ad spend.

• Optimize and manage budgets for high-impact campaigns across different platforms.

• Ensure timely execution and continuous improvement and optimisation of paid campaign.

Specific Knowledge & Skills

• Bachelor’s/Master's degree or a relevant degree in digital marketing.

• Solid organizational skills including attention to detail and multi-tasking skills

• Strong written & and verbal communication skills to convey ideas, expectations, and information to the team & and stakeholders.

• Excellent time management skills to prioritize tasks effectively & and to ensure that the deadlines are met.

• Strong data analysis and knowledge of Microsoft Office

• Behavioral: Leadership, Understanding of consumers, Problem-solving skills, Creativity and innovation, Managing multiple priorities and Analytical skills