Assistant Manager - Digital Marketing

Drishti IAS; Delhi; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Drishti IAS in Delhi is seeking a digital marketing professional to manage and optimize paid campaigns across platforms like Google Ads and Facebook Ads. The role involves driving sales and lead generation through performance-driven strategies.

Ideal candidates will have a degree in digital marketing and strong skills in PPC management, budget allocation, and data analysis. This position offers an opportunity to work collaboratively with creative teams and ensure effective marketing execution.

Qualifications

• Bachelor’s/Master's degree or a relevant degree in digital marketing.
• Solid organizational skills including attention to detail and multitasking skills.
• Strong data analysis skills and knowledge of Microsoft Office.

Responsibilities

• Plan and manage paid advertising campaigns on digital platforms.
• Develop performance-driven marketing strategies to maximize ROAS and minimize CAC.
• Track campaign performance and provide regular reports on KPIs.

Skills

Digital marketing

PPC management

Data analysis

Communication skills

Budget management

Education

Bachelor’s/Master's degree in digital marketing

Tools

Google Ads

Facebook Ads

Google Analytics

Job description

Job Purpose

To manage and optimize paid digital marketing campaigns with a focus on performance marketing for various verticals under Group Drishti. Drive sales, customer acquisition, lead generation, and ROI through paid channels like Google Ads, Facebook Ads, and other PPC platforms for various courses.

Primary Job Responsibilities

• Paid Campaign Management: Plan, create, and manage paid advertising campaigns on Google Ads, Facebook, Instagram, Binge, and other digital platforms to drive traffic, leads, and conversions.
• Performance Marketing: Develop and execute performance‑driven strategies that maximize return on ad spend (ROAS) and minimize customer acquisition costs (CAC).
• PPC Optimization: Continuously monitor and optimize pay‑per‑click (PPC) campaigns to improve cost per click (CPC), click‑through rates (CTR), and conversion rates; adjust targeting, bidding, and creative strategies for better results.
• Display Advertising: Execute and optimize display advertising campaigns through Google Display Network (GDN) and other relevant platforms to increase brand visibility and lead generation.
• Retargeting & Remarketing: Implement remarketing strategies to re‑engage users who have interacted with the brand but did not convert; use dynamic ads and personalized messaging to increase the chances of conversion.
• Budget Management: Monitor and allocate budgets effectively across different campaigns and platforms; track daily spending and ensure alignment with business goals while maximizing ROI.
• Campaign Performance Tracking & Reporting: Use analytics tools (e.g., Google Analytics, Facebook Ads Manager, Google Ads Manager) to track campaign performance; provide regular reports and insights on key performance indicators (KPIs) such as cost per acquisition (CPA), conversion rate, and ROAS.
• Collaboration: Work closely with creative and content teams to ensure ad copy and visuals align with performance marketing strategies; coordinate with sales teams to align lead generation efforts.

Major KRAs

• Improve ROAS and reduce CAC through effective paid marketing campaigns.
• Achieve lead generation and conversion goals through strategic ad spend.
• Optimize and manage budgets for high‑impact campaigns across different platforms.
• Ensure timely execution and continuous improvement and optimisation of paid campaigns.

Specific Knowledge & Skills

• Bachelor’s/Master's degree or a relevant degree in digital marketing.
• Solid organizational skills including attention to detail and multitasking skills.
• Strong written and verbal communication skills to convey ideas, expectations, and information to the team and stakeholders.
• Excellent time management skills to prioritize tasks effectively and ensure that deadlines are met.
• Strong data analysis skills and knowledge of Microsoft Office.
• Behavioral: Leadership, understanding of consumers, problem‑solving skills, creativity and innovation, managing multiple priorities and analytical skills.