Senior Paid Digital Marketing

Hexpress Healthcare; Vadodara; On-site; INR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Service recognition awards

Market-leading pay rates

Regular social and team-building.

Maternity & Paternity Benefits

Medical Insurance Benefits

Job summary

Hexpress Healthcare in Vadodara, Gujarat, seeks a senior paid digital marketing professional to plan, launch and optimize campaigns across Google Ads, Microsoft Ads, and YouTube to drive sales and ROAS. The role demands 6+ years of hands-on experience, strong analytics (GA4), and reporting skills for data-driven decisions.

You will test strategies, optimise landing pages, and deliver actionable insights to grow revenue while staying abreast of the latest trends in performance marketing.

Qualifications

• Graduate with hands-on paid digital marketing experience.
• Strong knowledge of Google Ads and Microsoft Ads.
• Experience managing multiple campaign types (PMax, Demand Gen, YouTube, Video, Search, Display, Remarketing).
• Solid understanding of optimization, conversion tracking, bidding and performance analysis.
• Proficient in GA4/conversion tracking and marketing metrics.
• Ability to analyse data and make data-driven decisions.
• Good grasp of ROAS, CPA, CAC, CTR, CPC and revenue metrics.
• Strong Excel/Sheets skills and reporting ability.

Responsibilities

• Plan, launch, manage and optimise paid campaigns with focus on sales, ROAS and growth.
• Manage campaigns across Google Ads and Microsoft Ads.
• Hands-on with Google campaign types: PMax, Demand Gen, YouTube, Video, Search, Display, Remarketing.
• Monitor performance, budgets, conversions, CPA, ROAS, CTR, CPC and other metrics.
• Test and optimise ad copy, keywords, bidding strategies and landing pages.
• Analyse data to identify growth opportunities and improvements.
• Work independently to develop data-driven solutions.
• Conduct A/B tests and explore new formats and targeting methods.
• Stay updated on Google/Microsoft ads, AI-driven advertising and performance marketing.
• Prepare regular performance reports and provide actionable insights.
• Help develop strategies to maintain sales and grow revenue.

Skills

Paid digital marketing

Google Ads

Microsoft Ads

PMax campaigns

Demand Gen

YouTube ads

Campaign optimization

Conversion tracking

Analytics/GA4

Excel/Sheets

Reporting

Education

Bachelor's degree or higher

Tools

Google Ads

Microsoft Advertising

GA4

Google Analytics

Excel

Google Sheets

Job description

• Plan, launch, manage, and optimise paid digital marketing campaigns with a strong focus on sales, ROAS, and overall business growth.
• Manage campaigns across Google Ads and Microsoft/Bing Ads.
• Have hands-on experience with different Google campaign types, including:
  • Performance Max (PMax)
  • Demand Gen
  • YouTube campaigns
  • Video campaigns
  • Search campaigns
  • Display campaigns
  • Remarketing/retargeting campaigns
• Monitor campaign performance, budgets, conversions, CPA, ROAS, CTR, CPC, and other key performance metrics.
• Continuously test and optimise ad copy, keywords, bidding strategies and landing pages.
• Analyse campaign and sales data to identify growth opportunities and areas of improvement.
• Work independently to identify problems and develop data-driven solutions without relying on step-by-step instructions.
• Conduct A/B testing and experiment with new campaign formats, targeting methods, creatives, and bidding strategies.
• Stay up to date with the latest developments in Google Ads, Microsoft Ads, YouTube advertising, AI-driven advertising, and performance marketing.
• Prepare regular performance reports and provide actionable insights.
• Help develop and implement strategies to maintain existing sales and continuously grow revenue.

Required Skills

• Any graduate with at least 6 years of hands-on experience in paid digital marketing.
• Strong working knowledge of Google Ads and Microsoft/Bing Ads.
• Practical experience managing multiple campaign types, especially PMax, Demand Gen, YouTube, Video, Search, Display, and Remarketing.
• Strong understanding of campaign optimisation, conversion tracking, bidding strategies and performance analysis.
• Good knowledge of Google Analytics/GA4, conversion tracking, and marketing performance metrics.
• Ability to analyse data and make decisions based on performance insights.
• Strong understanding of ROAS, CPA, CAC, CTR, CPC, conversion rate, and revenue metrics.
• Strong Excel/Google Sheets skills for analysing campaign and sales data.
• Good communication and reporting skills.

Perks and benefits

• Service recognition awards
• Market-leading pay rates
• Regular social and team-building activities
• Maternity & Paternity Benefits
• Medical Insurance Benefits