Manager- Paid Ads

P.Labs Ventures; Mumbai; On-site; INR 1,000,000 - 1,500,000; Full time

Benefits offered by this job

Exposure to high-budget campaigns

Continuous learning opportunities

Hands-on experience with new technologies

Career growth opportunities

Flexible work culture

Job summary

P.Labs Ventures in Mumbai is looking for a seasoned Digital Marketing Specialist with 7 to 10 years of experience to manage multi-platform ad campaigns. The ideal candidate will set up accounts on Google Ads, Meta, and LinkedIn, and optimize for key metrics such as CTR and CPA. Responsibilities include conducting audits, developing data-driven strategies, and ensuring efficient budget allocation. This position offers exposure to high-budget campaigns and career growth opportunities in a flexible work environment.

Qualifications

• 7 to 10 years of experience in digital marketing, preferably in the Mumbai area.
• Strong understanding of bid strategies, audience segmentation, and data-driven marketing.
• Excellent written and verbal communication skills.

Responsibilities

• Conduct campaign and account audits during client onboarding.
• Set up and structure accounts on Google Ads, Meta, LinkedIn, and other platforms.
• Launch and manage multi-platform ad campaigns with structured targeting and budgeting.

Skills

Google Ads

Meta Ads

LinkedIn Ads

Data Visualization (GA4, Looker Studio)

Campaign Optimization

Project Management

Communication

Lead Generation

Education

Graduate or Postgraduate in Marketing

Job description

Responsibilities

• Conduct campaign and account audits during client onboarding.
• Set up and structure accounts on Google Ads, Meta, LinkedIn, and other platforms.
• Implement standardized naming conventions for consistency.
• Develop and implement data-driven campaign strategies aligned with business goals.
• Research target audiences and platform suitability.
• Create media plans using client data, competitor insights, and industry trends.
• Launch and manage multi-platform ad campaigns with structured targeting and budgeting.
• Optimize for key metrics like CTR, CPA, and ROAS.

Qualifications

• Education: Graduate or Postgraduate in Marketing.
• Experience: 7 to 10 years, Mumbai area preferred.

Job Task Role

• Conduct campaign and account audits during client onboarding.
• Set up and structure accounts on Google Ads, Meta, LinkedIn, and other platforms.
• Implement standardized naming conventions for consistency.
• Develop and implement data-driven campaign strategies aligned with business goals.
• Research target audiences and platform suitability.
• Create media plans using client data, competitor insights, and industry trends.
• Launch and manage multi-platform ad campaigns with structured targeting and budgeting.
• Optimize for key metrics like CTR, CPA, and ROAS.

Key Success Metrics

• Improvement in KPIs such as ROAS, CPA, and CTR.
• Efficient budget allocation across platforms.
• Increase in client retention through performance-driven strategies.
• Optimization of conversion tracking and data accuracy.

Key Skills

• Expertise in Google Ads, Meta Ads, LinkedIn Ads, and Native Advertising.
• Ability to understand data visualization and tools such as GA4, Looker Studio.
• Strong understanding of bid strategies, audience segmentation, and campaign optimization.
• Excellent written and verbal communication skills.
• Ability to analyze campaign performance data and generate actionable insights.
• Experience in conversion tracking, troubleshooting pixel/tag issues, and improving attribution models.
• Ability to work with cross-functional teams to align marketing strategies with business goals.
• Strong project management skills with the ability to handle multiple accounts and campaigns.

Key Behavioural Traits

• Analytical disposition – ability to derive insights from data and optimize campaigns effectively.
• Go-getter – proactive in identifying and implementing growth opportunities.
• Self-starter – takes initiative and works independently with minimal supervision.
• Detail-oriented – ensures accuracy in campaign setup, reporting, and execution.
• Adaptability – comfortable working in a fast-paced, ever-evolving digital marketing landscape.

Perks/Opportunities

• Exposure to high-budget campaigns across multiple industries.
• Continuous learning through access to industry trends and exclusive development programs.
• Hands-on experience with new marketing technologies and platforms.
• Career growth opportunities with vertical mobility in the organization.
• Flexible work culture with a focus on accountability and performance.
• Opportunity to lead teams and business growth.

Skills: Looker Studio, Google Ads, lead generation, Meta Ads, campaign management, communication, ecommerce campaign, team handling