Performance Marketing Manager

Itvedant Education Pvt. Ltd.; Thane; On-site; INR 1,500,000 - 3,200,000; Full time

Job summary

Itvedant Education Pvt. Ltd. in Maharashtra seeks a seasoned Head of Paid Media to lead paid search and social campaigns across Google Ads, Meta, and YouTube. Your role will drive performance, mentor a growing team, and align campaigns with CPL, CPA, and ROAS targets.

You will own planning, execution, optimization, and reporting while collaborating with Creative, Tech, Content, and Sales to achieve business objectives. A data-driven mindset and strong leadership are essential.

Qualifications

• 6 years of experience in Performance Marketing / Paid Search (PPC in edtech industry)
• At least 2 years in a managerial or team lead role
• Deep expertise in Google Ads, Meta Ads, YouTube Ads and web analytics tools

Responsibilities

• Develop and drive paid media strategies across Google Ads, Meta, and other platforms
• Mentor PPC Executives and Specialists for growth and skill development
• Own campaign planning, execution, optimization, and reporting aligned with CPL, CPA, ROAS
• Analyze performance data to provide actionable insights and strategic recommendations
• Oversee campaign structuring, ad copy, A/B testing, bidding models and budget allocation
• Collaborate with Creative, Content, Tech, and Sales teams to align campaigns with business goals
• Lead Monthly/Quarterly Business Review meetings with leadership and stakeholders
• Stay updated with platform updates, industry changes, and competitive activity
• Ensure accurate tracking and attribution using GA, GTM, and conversion pixels
• Prepare in-depth reports and dashboards for ROI, CPA, CTR, and KPI metrics

Skills

Google Ads

Meta Ads

YouTube Ads

Analytics

Data-driven decisions

Team leadership

Campaign optimization

Budget management

Education

Bachelor or Master in Marketing

Bachelor’s in Engineering/Marketing/Business

MBA preferred

Tools

Google Analytics

Google Tag Manager

Looker Studio

Job description

• Develop and drive comprehensive paid media strategies across Google Ads (Search, Display, Discovery, Performance Max, UACs, YouTube), Meta, and other performance marketing platforms.
• Manage and mentor a team of PPC Executives and Specialists; ensure their professional growth and skill development through training, goal-setting, and feedback.
• Take full ownership of campaign planning, execution, optimization, and reporting, aligned with business and marketing goals (CPL, CPA, ROAS).
• Monitor and analyze campaign performance data and trends to provide actionable insights and strategic recommendations.
• Oversee campaign structuring, ad copy creation, A/B testing, keyword strategies, bidding models, and budget allocation.
• Collaborate with internal teams (Creative, Content, Tech, Sales) to align campaigns with broader business objectives.
• Lead Monthly/Quarterly Business Review (MBR/QBR) meetings with leadership and key stakeholders showcasing performance outcomes, trends, and growth strategies.
• Stay up to date with platform updates, emerging technologies, industry changes, and competitor activity to ensure innovative and effective media buying.
• Ensure accurate tracking, measurement, and attribution using tools like Google Analytics, GTM, and conversion pixels.
• Prepare in-depth reports and dashboards for all performance metrics including ROI, CPA, CTR, Conversion Rate, and other KPIs.

Key Requirements:

• Bachelor or Masters in Marketing Field
• 6 years of experience in Performance Marketing / Paid Search (PPC in edtech Industry), with at least 2 years in a managerial or team lead role.
• Deep expertise in platforms like Google Ads, Meta Ads, YouTube Ads, and web analytics tools such as Google Analytics, Google Tag Manager, and Looker Studio.
• Strong analytical skills and a data-driven approach to decision-making and campaign optimization.
• Proven ability to strategize, execute, and scale campaigns with measurable business impact.
• Excellent team leadership, project management, and communication skills.
• Ability to think creatively, identify growth opportunities, and solve problems efficiently.
• Highly organized with the ability to manage multiple campaigns and deadlines.
• Bachelor's degree in Engineering, Marketing, Business, or a related field. MBA preferred but not mandatory