Assistant Manager - Digital Marketing

SHC Projects; Ahmedabad District; On-site; INR 550,000 - 900,000; Full time

Job summary

SHC Projects Pvt. Ltd. is seeking a proactive marketing professional to lead B2B campaigns for scaffolding and formwork products in the Gujarat region. You will drive lead generation, content creation, and event planning to engage contractors, builders, and project managers across construction sites.

Apply your skills in digital marketing, market research, and CRM management to grow brand visibility, track ROI, and support sales targets in a dynamic infrastructure market in Ahmedabad.

Responsibilities

• Lead Generation & Campaign Management: Develop targeted B2B campaigns to promote scaffolding and formwork products.
• Lead Generation & Campaign Management: Generate qualified leads for the sales team by identifying high-potential projects.
• Lead Generation & Campaign Management: Manage digital marketing efforts including SEO, SEM, email campaigns, and social media.
• Brand & Content Marketing: Create technical marketing collateral such as brochures, flyers, and newsletters.
• Brand & Content Marketing: Update product catalogs and specifications on the company site.
• Brand & Content Marketing: Drive PR by securing features in construction trade publications.
• Brand & Content Marketing: Strengthen brand visibility in the building materials market.
• Market Research & Competitor Analysis: Analyze competitor pricing and industry trends.
• Market Research & Competitor Analysis: Track tenders and real estate developments to identify opportunities.
• Market Research & Competitor Analysis: Forecast sales targets and monitor marketing budgets for ROI.
• B2B Client Engagement & Event Planning: Coordinate participation in industry trade shows and networking events (Bauma, Excon).
• B2B Client Engagement & Event Planning: Organize site visits and product demonstrations for key stakeholders with the sales team.
• B2B Client Engagement & Event Planning: Maintain a CRM database of clients, consultants, and leads.

Job description

Role & responsibilities

1. Lead Generation & Campaign Management

• Develop and execute targeted B2B marketing campaigns to promote scaffolding and formwork product lines (sales and rental models).
• Generate qualified leads for the sales team by identifying high-potential construction and infrastructure projects.
• Do & Manage digital marketing efforts including SEO, SEM, email campaigns, and targeted social media to increase inbound inquiries

2. Brand & Content Marketing

• Create compelling, technical marketing collateral, including product brochures, flyers, and newsletters.
• Manage the companys website, ensuring product catalogs and technical specifications are up-to-date.
• Drive public relations by securing features in prominent construction and infrastructure trade publications.
• Ensure brand visibility and strengthen the companys market position in the building materials segment.

3. Market Research & Competitor Analysis

• Conduct market research to analyze competitor activities, pricing strategies, and emerging industry trends.
• Track major construction tenders, upcoming Industrial & infrastructure projects, and real estate developments to identify new business opportunities.
• Assist in forecasting sales targets and monitoring marketing budgets to ensure a strong ROI.

4. B2B Client Engagement & Event Planning

• Plan and coordinate the company’s participation in industry trade shows, exhibitions (e.g., Bauma, Excon), and networking forums.
• Organize site visits, client meets, and product demonstration seminars for key contractors, builders, and project managers in coordination with sales team.
• Build and maintain a strong CRM database of existing clients, consultants, and potential leads.