Assistant Digital Marketing Manager

Selective Global Search; Gurugram District; On-site; INR 700,000 - 1,200,000; Full time

Job summary

Selective Global Search seeks a Digital Marketing Manager to drive brand visibility and performance marketing in a B2B logistics setting.

You will manage content, social media strategy, lead generation and analytics, while leveraging AI tools to improve RoAS and reduce outsourcing costs.

Qualifications

• Bachelor's degree in marketing or related field required.
• 5–7 years in content creation, digital marketing, social media management & performance marketing in B2B.
• Strong knowledge of LinkedIn, Twitter, Facebook for brand presence and lead gen.
• Proven ROI optimization and cost efficiency in campaigns.
• Proficient in analytics and AI tool integration for personalized marketing.

Responsibilities

• Drive brand visibility and engagement across digital channels.
• Execute digital marketing campaigns for customer acquisition and lead generation.
• Elevate content to communicate value proposition across social and performance channels.
• Utilize analytics to optimize marketing strategies and RoAS.
• Foster an integrated marketing approach across channels and stakeholders.
• Stay ahead of B2B logistics trends and adapt performance strategies.

Skills

Social Media Management

Performance Marketing

Content Marketing

Data Analytics

AI Tools Integration

Email Marketing

Community Engagement

Integrated Marketing

Brand Management

Mobile Marketing

Multimedia Content Creation

Legal and Ethical Compliance

Continuous Learning

Education

Bachelor's degree in Marketing, Communication, or a related field

Tools

Google Analytics

Google Ads

LinkedIn Ads

Job description

Role & responsibilities

• Brand Visibility and Engagement: Drive the organization's brand visibility across digital channels, enhancing engagement with the target audience through strategic social media management.
• Customer Acquisition and Lead Generation: Execute digital marketing campaigns to efficiently acquire customers and generate leads, leveraging performance marketing expertise to optimize ROI and conversion rates.
• Competitive Edge: Gain a competitive edge in the B2B logistics industry by employing a Digital Marketing Manager with a focus on performance marketing, ensuring a data-driven approach to outperform competitors.
• Content Excellence: Elevate content creation standards to communicate the organization value proposition effectively, utilizing both social media and performance marketing channels for optimal reach and impact.
• Analytics-Driven Decision Making: Utilize analytics and performance metrics to make informed decisions, implementing course corrections to enhance marketing strategies and overall brand performance.
• Integrated Marketing Approach: Foster an integrated marketing approach by combining social media management and performance marketing, ensuring alignment with organizational goals and a cohesive brand presence.
• Adaptation to Industry Trends: Stay ahead in the dynamic landscape of B2B logistics by employing a Digital Marketing Manager who not only understands social media trends but also adapts performance marketing strategies to evolving industry dynamics.
• Efficient Resource Utilization: Optimize marketing resources by having a specialist who can manage both organic and paid aspects of digital marketing, ensuring cost-effectiveness and maximizing the impact of marketing budgets.
• AI Integration: Leverage the knowledge of AI tools to enhance marketing efficiency, automate processes, and implement cutting-edge technologies for personalized and data-driven marketing strategies.
• Measurable Impact: Enable the organization to measure the impact of its digital marketing efforts through quantifiable metrics, ensuring a clear understanding of the return on investment and continuous improvement.
• Insourcing to Reduce Cost: multiple odd-jobs currently being outsourced to Agencies at a higher cost.

Lead Management

Improving the quality of Digital Leads and contribution to the business with improved RoAS.

Preferred candidate profile

• Bachelor's degree in Marketing, Communication, or a related field.
• Proven 5 to 7 Year experience in Content Creation, Design, Digital Marketing, Social Media Management & Performance Marketing preferably in B2B Marketing.
• Social Media Management: In-depth knowledge of major social media platforms (e.g., LinkedIn, Twitter, Facebook) with the ability to develop and execute effective strategies for brand presence, engagement, Social Listening and lead generation.
• Performance Marketing: Expertise in performance marketing channels, including paid advertising (Google Ads, LinkedIn Ads, etc.), with a focus on optimizing ROI, conversion rates, and cost-effectiveness.
• SEO and SEM: Proficient understanding of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies to improve online visibility, drive organic traffic, and enhance search engine rankings.
• Content Marketing: Strong understanding of content marketing principles, including content creation, distribution, and promotion to build brand authority and engage the target audience.
• Data Analytics: Proficiency in utilizing analytics tools (e.g., Google Analytics) to measure and analyze the performance of digital marketing campaigns, extracting actionable insights for continuous improvement.
• AI Tools Integration: Familiarity with AI tools and their integration into digital marketing strategies for personalization, automation, and enhanced decision-making.
• Email Marketing: Expertise in email marketing, including segmentation, A/B testing, and campaign optimization to drive engagement and nurture leads.
• Community Engagement: Experience in building and nurturing online communities, forums, and relationships with influencers to expand brand reach and foster a positive brand image.
• Agency Collaboration: Ability to effectively collaborate with external agencies for advertising, content creation, and other marketing initiatives, ensuring alignment with organizational goals.
• Integrated Marketing: Understanding of integrated marketing approaches, ensuring a cohesive brand presence across various channels and alignment with overall marketing and business objectives.
• Brand Management: Expertise in maintaining brand consistency and reputation, understanding the nuances of brand management within the context of the logistics and B2B sectors.
• Mobile Marketing: Awareness of mobile marketing strategies, considering the increasing prevalence of mobile devices in accessing digital content.
• Multimedia Content Creation: Capability to oversee the creation of multimedia content, including graphics, videos, and other visual elements, to enhance the overall impact of digital marketing campaigns.
• Legal and Ethical Compliance: Knowledge of legal and ethical considerations in digital marketing practices, ensuring compliance with regulations and maintaining ethical standards.
• Continuous Learning: Commitment to continuous learning and staying updated on emerging trends, technologies, and best practices in the field of digital marketing.