Digital Marketing Intern

Autocracy Machinery Pvt. Ltd.; Hyderabad; On-site; INR 134,000 - 201,000; Full time

Job summary

Autocracy Machinery Pvt. Ltd. invites fresh graduates for a 6-month full-time internship in digital marketing. You will assist planning and executing campaigns across LinkedIn, social channels, and the website, while creating content and coordinating with design for creatives.

You will gain exposure to SEO basics, analytics, lead generation, and monthly reporting, working with Sales, BD and HR teams in a manufacturing environment.

Qualifications

• Freshers / recent graduates with basic understanding of digital marketing concepts encouraged to apply.
• Basic knowledge of LinkedIn, Instagram, Facebook and other social media platforms.
• Familiarity with Canva or similar graphic-design tools is an advantage.
• Basic understanding of SEO, Google Analytics/GA4, keyword research and digital advertising.
• Good written and verbal communication skills in English.

Responsibilities

• Assist in planning and executing digital marketing activities across LinkedIn, social media, website and other digital channels.
• Create and coordinate content for LinkedIn posts, company updates, product features, project highlights and industry content.
• Support the creation of marketing creatives, presentations, brochures, banners and other digital marketing materials in coordination with the design team.
• Assist in managing and updating the company's website content, product/service information, blogs and other digital assets.
• Conduct basic market, competitor and industry research related to construction and manufacturing sectors.
• Identify and research potential B2B customers, industries, projects and business opportunities online.
• Support lead generation activities through digital channels and maintain lead/customer information in trackers.
• Assist in managing and monitoring the company's social media pages, including content scheduling and engagement.
• Track basic digital marketing metrics: reach, impressions, engagement, followers, website traffic and leads generated.
• Assist in preparing monthly digital marketing reports and performance dashboards.
• Coordinate with Sales, Business Development, HR and other internal teams to create relevant digital content.
• Stay updated on digital marketing trends and B2B marketing techniques.
• Take up other digital marketing initiatives and projects as assigned.

Skills

Social media management

Content writing

Research skills

Excel/Sheets

Education

BBA / B.Tech in CS, Marketing, Digital Marketing, Business Administration, Mass Communication or related field

Tools

Canva

Google Analytics GA4

Job description

Role & responsibilities

• Assist in planning and executing digital marketing activities across LinkedIn, social media, website and other digital channels.
• Create and coordinate content for LinkedIn posts, company updates, product features, project highlights, industry-related content and employee/organizational activities.
• Support the creation of marketing creatives, presentations, brochures, banners and other digital marketing materials in coordination with the design team.
• Assist in managing and updating the company's website content, product/service information, blogs and other digital assets.
• Conduct basic market, competitor and industry research related to construction machinery, agricultural machinery, water management and infrastructure sectors.
• Assist in identifying and researching potential B2B customers, industries, projects and business opportunities through online platforms.
• Support lead generation activities through digital channels and maintain lead/customer information in the required trackers.
• Assist in managing and monitoring the company's social media pages, including content scheduling and engagement.
• Track basic digital marketing metrics such as reach, impressions, engagement, followers, website traffic and leads generated.
• Support SEO-related activities, including keyword research, basic on-page optimization and content improvement.
• Assist in preparing monthly digital marketing reports and performance dashboards.
• Coordinate with Sales, Business Development, HR and other internal teams to collect information and create relevant digital content.
• Stay updated on digital marketing trends, social media practices, content formats and B2B marketing techniques.
• Take up other digital marketing initiatives and projects assigned by the reporting manager.

Preferred candidate profile

• BBA / B.Tech in CS, Marketing, Digital Marketing, Business Administration, Mass Communication or a related field.
• Candidates with a strong interest in Digital Marketing, B2B Marketing and Industrial/Manufacturing Marketing will be preferred.
• Freshers / recent graduates with good understanding of digital marketing concepts are encouraged to apply.
• Basic knowledge of LinkedIn, Instagram, Facebook and other social media platforms.
• Familiarity with Canva or similar graphic-design tools will be an advantage.
• Basic understanding of SEO, Google Analytics/GA4, keyword research and digital advertising will be an advantage.
• Good written and verbal communication skills, particularly in English.
• Ability to write clear and engaging social media posts, captions and basic marketing content.
• Good research skills with the ability to collect, analyze and present information.
• Comfortable working with MS Excel/Google Sheets, PowerPoint and other productivity tools.
• Creative, proactive and willing to learn and experiment with different digital marketing activities.
• Good attention to detail and ability to manage multiple assignments within timelines.
• Should be comfortable working in a B2B industrial/manufacturing environment and learning about technical products and machinery.
• 6-month full-time internship commitment is required.