Digital Marketing Executive

Terasol Technologies Pvt. Ltd.; Hyderabad; On-site; INR 300,000 - 600,000; Full time

Benefits offered by this job

Alternate Saturdays off

6 months probation period

Engaging work environment

Job summary

A leading construction equipment distributor in India is looking for a Digital Marketing Executive to manage their online presence. The role involves executing and optimizing digital marketing campaigns, enhancing brand visibility, and driving lead generation. Candidates should have a Bachelor's degree and at least 3 years of experience in digital marketing, with strong skills in SEO, social media, and analytics tools. This position offers opportunities for growth and creative contributions.

Qualifications

• Minimum 3 years of experience in Digital Marketing.
• Strong knowledge of SEO and analytics tools.
• Ability to create engaging content for multiple platforms.

Responsibilities

• Plan and manage digital marketing campaigns across various platforms.
• Handle and grow social media presence and engagement.
• Track and optimize campaign performance using analytics tools.

Skills

SEO

Google Analytics

Google Ads

Facebook Ads Manager

Content Creation

Creative Mindset

Strong Communication Skills

Analytical Skills

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Tools

Canva

Adobe Tools

WordPress

Elementor Pro

Job description

Position

Position: Digital Marketing Executive

Industry: Construction / Infrastructure

Job Type: Permanent

Location: Mahape, Navi Mumbai

Experience: 3+ Years

6 months probation

Alternate Saturdays off

Job Time: 9:30 to 6:00 PM

Immediate candidates

No freelancers

Preferred from construction; if not, then any agency will work, but candidate has done core digital marketing.

Role Overview

We are looking for a Digital Marketing Executive to manage and grow our online presence across multiple digital platforms. The role focuses on driving brand awareness, lead generation, and engagement for construction and infrastructure equipment businesses.

Key Responsibilities

• Plan, execute, and manage digital marketing campaigns (SEO, PPC, email, social media)
• Handle social media platforms: Facebook, Instagram, LinkedIn, YouTube
• Create and post engaging content to increase brand visibility and engagement
• Manage company websites using WordPress and Elementor Pro
• Run and optimize Google Ads and social media ad campaigns
• Track, analyze, and report campaign performance using analytics tools
• Develop SEO strategies to improve organic traffic and search rankings
• Create basic graphics and videos using Canva or Adobe tools
• Update product listings on e-commerce platforms
• Collaborate with teams for website, blog, and content creation

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 2–3 years (minimum 3 preferred) of experience in Digital Marketing
• Strong knowledge of SEO, Google Analytics, Google Search Console, Google Ads
• Experience with Facebook Ads Manager and other digital platforms
• Creative mindset with strong communication skills
• Analytical, detail-oriented, and deadline-driven
• Ability to adapt to digital trends and algorithm changes

Company Overview

We are the sole distributors and service providers in India for world-class construction equipment from leading international brands like GEDA, MEP Italy, TSS, YHX, and others. Our business includes sales, rentals, and buy-back of vertical logistics and rebar processing equipment.