Assistant General Manager- Sales

Ankur Lighting; Delhi; On-site; INR 2,500,000 - 4,200,000; Full time

Job summary

Ankur Lighting in Delhi seeks a Sales Head to lead profitable growth across projects, key accounts and channel partners, while guiding the pan-India sales team and strengthening our position in architectural and technical lighting.

You will develop annual and quarterly sales strategies, build a high-performance sales organization, drive project and specification sales with architects, designers, consultants, and ensure revenue targets and margins are met across regions.

Qualifications

• 7–10 years of total experience in B2B/B2C lighting, electrical or related industries.
• Proven track record of achieving aggressive revenue and margin targets.
• Deep understanding of lighting products and project sales cycles.
• Strong relationships with architects, consultants, developers and distributors.
• Excellent leadership, communication and stakeholder-management skills.
• Data-driven with CRM and sales analytics experience.

Responsibilities

• Develop and execute annual and quarterly sales strategy for projects, institutional, retail and channel business.
• Build and manage a high‑performance sales organization with KPIs and incentives.
• Drive project and specification sales by engaging architects, designers and consultants.
• Grow showroom and retail sales through company showrooms and partners.
• Set regional targets, track performance via CRM and MIS and take corrective actions.
• Collaborate with marketing and product teams on launches, pricing and promotions.
• Map market potential and identify opportunities in India and select export markets.
• Ensure bids, tenders, and negotiations balance competitiveness with margins.
• Maintain relationships with key customers and drive repeat/referral business.
• Forecast sales/budgets and provide monthly/quarterly reports to management.

Skills

Leadership

B2B/B2C Sales

CRM

Strategic Planning

Education

Bachelor's/Master's in Engineering/Science or Commerce

MBA in Marketing/Sales preferred

Tools

CRM software

MS Office

Job description

About Ankur Lighting

Ankur Lighting is an Indian company specializing in high-quality lighting solutions, founded in 1979 by Shree R.K. Shah. It has grown into a market leader with over 45 years of experience, focusing on LED lighting for indoor, outdoor, technical, architectural, and custom applications. We are looking a Sales Head at Ankur Lighting will be responsible for driving profitable growth across projects, key accounts and channel partners, while leading the pan-India sales team and strengthening the company’s position in architectural and technical lighting.

Role overview

• Title: Sales Head
• Company: Ankur Lighting (architectural, commercial, retail and custom lighting solutions)
• Location: East of Kailash
• Reporting to: Managing Director
• Team: Sales Managers, Project Sales, Showroom Sales, Channel/Distributor Sales

Key responsibilities

• Develop and execute annual and quarterly sales strategy for project, institutional, retail and channel business to achieve revenue and profitability targets.
• Build and manage a high‑performance sales organization: hire, train, mentor and appraise regional and vertical sales teams with clear KPIs and incentive plans.
• Drive project and specification sales by building strong relationships with architects, lighting designers, MEP consultants, PMCs, developers, government bodies and key corporate accounts.
• Grow showroom and retail sales through Ankur’s company‑owned showrooms and key trade partners, ensuring superior customer experience and conversion.
• Set regional and segment‑wise sales targets; track performance through CRM and MIS, and take timely corrective actions to close gaps.
• Collaborate closely with marketing and product teams on launches, pricing, positioning, schemes and promotions to support sales plans.
• Continuously map market potential, competitor activity, pricing and new project pipelines to identify opportunities in India and select export markets.
• Ensure timely bid preparation, techno‑commercial offers, tenders, and negotiations, balancing competitiveness with healthy margins.
• Maintain strong relationships with key customers, resolve escalations quickly, and drive repeat and referral business.
• Forecast sales and budgets accurately; provide monthly/quarterly reports, funnel reviews and strategic inputs to top management.
• Ensure adherence to company policies on credit, collections, documentation and statutory compliance.

Candidate profile

• Graduate in Engineering/Science or Commerce; MBA in Marketing/Sales preferred.
• 7–10 years of total experience in B2B/B2C lighting, electrical, building materials or related industries.
• Proven track record of achieving aggressive revenue and margin targets, scaling teams, and entering new markets.
• Deep understanding of lighting products (LED architectural, commercial, outdoor, custom) and project sales cycles will be an advantage.
• Strong relationships with architects, consultants, developers, contractors, retailers and distributors in key metros preferred.
• Excellent leadership, communication, negotiation and stakeholder‑management skills, with the ability to influence at CXO level.
• Data‑driven and comfortable working with CRM, sales analytics and MS Office tools.

Key performance indicators

• Achievement of annual and quarterly revenue and gross margin targets.
• Growth in project pipeline, order book and conversion ratio.
• Expansion of active architects/consultants, key accounts and channel partners.
• Showroom and retail sales growth, footfall‑to‑billing conversion and average ticket size.
• Sales team productivity, stability and capability enhancement (hiring quality, training, attrition).