Sales Head - Lighting Industry

Ankur Lighting; Delhi; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

Ankur Lighting, a Delhi-based lighting solutions company, seeks a Sales Head to lead the pan-India sales team across architectural, commercial, retail and custom segments. You will drive profitable growth for projects, key accounts, and channel partners while strengthening the company’s leadership in architectural and technical lighting.

Location: East of Kailash, Delhi. You will report to the Managing Director and build a high-performance sales organization with clear KPIs and incentives.

Qualifications

• Graduate in Engineering/Science or Commerce; MBA in Marketing/Sales preferred.
• 7–10 years in B2B/B2C lighting or related industries with revenue targets.
• Deep understanding of lighting products and project sales cycles.

Responsibilities

• Develop and execute annual and quarterly sales strategy for project, institutional, retail and channel business.
• Build and manage a high-performance sales organization with KPIs and incentives.
• Drive project and specification sales by engaging architects, lighting designers, and developers.
• Grow showroom and retail sales through company showrooms and key trade partners.
• Set regional targets; monitor with CRM/MIS and take corrective actions.
• Collaborate with marketing and product teams on launches, pricing and promotions.
• Map market potential and identify opportunities in India and select export markets.
• Manage bids, techno-commercial offers, tenders, and negotiations.
• Maintain relationships with customers and handle escalations; drive repeat business.
• Forecast sales, budgets, and provide monthly/ quarterly reports.

Skills

Leadership

Negotiation

Relationship building

Sales strategy

Architects network

Education

Engineering/Science/Commerce

MBA in Marketing/Sales

Tools

CRM

MS Office

Job description

About Ankur Lighting: Illuminating Excellence for Over 45 Years

At Ankur Lighting, light is not merely a source of illumination; it's a legacy spanning more than four decades, crafted with passion and innovation. As a second-generation lighting manufacturer, retailer, and exporter, our story began over 45 years ago, and today, we continue to redefine brilliance. Specializing in a diverse spectrum of lighting, from captivating decorative pieces to cutting-edge architectural and technical solutions, outdoor lighting, and bespoke creations, Ankur Lighting is synonymous with excellence.

We take pride in being the exclusive lighting supplier to top companies across India, a testament to our unwavering commitment to quality and design. Our luminaries don't just illuminate spaces; they tell a story of craftsmanship, innovation, and the pursuit of perfection. Join us on a journey of brilliance as we light up your world with Ankur Lighting - where every light is a celebration of our rich history and a promise of a brighter, more beautiful future.

Job Description

About Ankur Lighting:

Ankur Lighting is an Indiancompany specializing in high-quality lighting solutions, founded in 1979 byShree R.K. Shah. It has grown into a market leader with over 45 years ofexperience, focusing on LED lighting for indoor, outdoor, technical, architectural,and custom applications. We are looking a Sales Head at Ankur Lightingwill be responsible for driving profitable growth across projects, key accountsand channel partners, while leading the pan-India sales team and strengtheningthe company’s position in architectural and technical lighting.

Role overview

• Company: Ankur Lighting (architectural, commercial,retail and custom lighting solutions)
  
• Location: East of Kailash
  
• Reporting to: Managing Director
  

Key responsibilities

• Develop and execute annual and quarterlysalesstrategyfor project, institutional, retail and channel business toachieve revenue and profitability targets.
  
• Build and manage a high‑performance salesorganization: hire, train, mentor and appraise regional and vertical salesteams with clear KPIs and incentive plans.
  
• Drive project and specification sales by buildingstrong relationships with architects, lighting designers, MEP consultants,PMCs, developers, government bodies and key corporate accounts.
  
• Grow showroom and retail sales through Ankur’scompany‑owned showrooms and key trade partners, ensuring superior customerexperience and conversion.
  
• Set regional and segment‑wise sales targets; trackperformance through CRM and MIS, and take timely corrective actions toclose gaps.
  
• Collaborate closely with marketing and productteams on launches, pricing, positioning, schemes and promotions to supportsales plans.
  
• Continuously map market potential, competitoractivity, pricing and new project pipelines to identify opportunities inIndia and select export markets.
  
• Ensure timely bid preparation, techno‑commercialoffers, tenders, and negotiations, balancing competitiveness with healthymargins.
  
• Maintain strong relationships with key customers,resolve escalations quickly, and drive repeat and referral business.
  
• Forecast sales and budgets accurately; providemonthly/quarterly reports, funnel reviews and strategic inputs to topmanagement.
  
• Ensure adherence to company policies on credit,collections, documentation and statutory compliance.
  

Candidate profile

• Graduate in Engineering/Science or Commerce; MBA inMarketing/Sales preferred.
  
• 7–10 years of total experience in B2B/B2C lighting,electrical, building materials or related industries.
  
• Proven track record of achieving aggressive revenueand margin targets, scaling teams, and entering new markets.
  
• Deep understanding of lighting products (LEDarchitectural, commercial, outdoor, custom) and project sales cycles willbe anadvantage.
  
• Strong relationships with architects, consultants,developers, contractors, retailers and distributors in key metrospreferred.
  
• Excellent leadership, communication, negotiationand stakeholder‑management skills, with the ability to influence at CXOlevel.
  
• Data‑driven and comfortable working with CRM, salesanalytics and MS Office tools.
  

Key performance indicators

• Achievement of annual and quarterly revenue andgross margin targets.
  
• Growth in project pipeline, order book andconversion ratio.
  
• Expansion of active architects/consultants, keyaccounts and channel partners.
  
• Showroom and retail sales growth, footfall‑to‑billingconversion and average ticket size.
  
• Sales team productivity, stability and capabilityenhancement (hiring quality, training, attrition).