Assistant General Manager- Sales

Ankurlighting; Delhi; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Ankur Lighting, a leading Indian lighting manufacturer and exporter, is seeking a results-driven sales leader to drive project, institutional, retail and channel sales from its Delhi region.

The role requires building a high-performance sales organization, strong relationships with architects and developers, and rigorous management of CRM data to meet revenue and margin targets. Leadership and strategic thinking are essential for expansion in India and select export markets.

Qualifications

• Bachelor’s degree or equivalent in engineering, science or commerce.
• MBA in Marketing/Sales preferred for leadership roles.

Responsibilities

• Develop and execute annual and quarterly sales strategies for project, institutional, retail, and channel business to achieve targets.
• Build and manage a high-performance sales organization with KPIs and incentive plans.
• Drive project and specification sales by engaging architects, designers, MEP consultants, PMCs, developers, and key accounts.
• Grow showroom and retail sales through company-owned showrooms and trade partners.
• Set regional targets; monitor performance via CRM/MIS and take corrective actions.

Skills

Sales leadership

B2B/B2C sales

Channel management

CRM experience

Negotiation

Forecasting

Education

Engineering/Science/Commerce degree

MBA in Marketing/Sales preferred

Tools

CRM systems

MS Office

Job description

Job Description

About Ankur Lighting: Illuminating Excellence for Over 45 Years

At Ankur Lighting, light is not merely a source of illumination; it’s a legacy spanning more than four decades, crafted with passion and innovation. As a second‑generation lighting manufacturer, retailer, and exporter, our story began over 45 years ago, and today we continue to redefine brilliance. Specializing in a diverse spectrum of lighting, from captivating decorative pieces to cutting‑edge architectural and technical solutions, outdoor lighting, and bespoke creations, Ankur Lighting is synonymous with excellence.

We take pride in being the exclusive lighting supplier to top companies across India, a testament to our unwavering commitment to quality and design. Our luminaries don’t just illuminate spaces; they tell a story of craftsmanship, innovation, and the pursuit of perfection. Join us on a journey of brilliance as we light up your world with Ankur Lighting – where every light is a celebration of our rich history and a promise of a brighter, more beautiful future.

About Ankur Lighting

Ankur Lighting is an Indian company specializing in high‑quality lighting solutions, founded in 1979 by Shree R.K. Shah. It has grown into a market leader with over 45 years of experience, focusing on LED lighting for indoor, outdoor, technical, architectural, and custom applications.

Role Overview

• Company: Ankur Lighting (architectural, commercial, retail, and custom lighting solutions)
• Location: East of Kailash
• Reporting to: Managing Director

Key Responsibilities

• Develop and execute annual and quarterly sales strategy for project, institutional, retail and channel business to achieve revenue and profitability targets.
• Build and manage a high‑performance sales organization: hire, train, mentor and appraise regional and vertical sales teams with clear KPIs and incentive plans.
• Drive project and specification sales by building strong relationships with architects, lighting designers, MEP consultants, PMCs, developers, government bodies and key corporate accounts.
• Grow showroom and retail sales through Ankur’s company‑owned showrooms and key trade partners, ensuring superior customer experience and conversion.
• Set regional and segment‑wise sales targets; track performance through CRM and MIS, and take timely corrective actions to close gaps.
• Collaborate closely with marketing and product teams on launches, pricing, positioning, schemes and promotions to support sales plans.
• Continuously map market potential, competitor activity, pricing and new project pipelines to identify opportunities in India and select export markets.
• Ensure timely bid preparation, techno‑commercial offers, tenders, and negotiations, balancing competitiveness with healthy margins.
• Maintain strong relationships with key customers, resolve escalations quickly, and drive repeat and referral business.
• Forecast sales and budgets accurately; provide monthly/quarterly reports, funnel reviews and strategic inputs to top management.
• Ensure adherence to company policies on credit, collections, documentation and statutory compliance.

Candidate Profile

• Graduate in Engineering/Science or Commerce; MBA in Marketing/Sales preferred.
• 7–10 years of total experience in B2B/B2C lighting, electrical, building materials or related industries.
• Proven track record of achieving aggressive revenue and margin targets, scaling teams, and entering new markets.
• Deep understanding of lighting products (LED architectural, commercial, outdoor, custom) and project sales cycles will be an advantage.
• Strong relationships with architects, consultants, developers, contractors, retailers and distributors in key metros preferred.
• Excellent leadership, communication, negotiation and stakeholder‑management skills, with the ability to influence at CXO level.
• Data‑driven and comfortable working with CRM, sales analytics and MS Office tools.

Key Performance Indicators

• Achievement of annual and quarterly revenue and gross margin targets.
• Growth in project pipeline, order book and conversion ratio.
• Expansion of active architects/consultants, key accounts and channel partners.
• Showroom and retail sales growth, footfall‑to‑billing conversion and average ticket size.
• Sales team productivity, stability and capability enhancement (hiring quality, training, attrition).