Assistant Manager – Marketing

Drlogy; Rajkot; On-site; INR 600,000 - 900,000; Full time

Job summary

Drlogy in Rajkot, Gujarat, is looking for an Assistant Manager – Marketing to assist in developing marketing strategies, managing campaigns, and working closely with sales and product teams. The ideal candidate should have strong analytical skills and creativity along with a deep understanding of pharmaceutical marketing. Responsibilities include conducting market research, developing marketing materials, and ensuring consistency in brand messaging across platforms.

Qualifications

• Strong analytical skills and creativity.
• Deep understanding of pharmaceutical marketing.
• Demonstrated communication and project management capabilities.

Responsibilities

• Assist in developing and implementing marketing strategies aligned with business goals.
• Support brand building initiatives through effective campaigns.
• Conduct market research to identify trends and customer needs.
• Coordinate with product and sales teams to align marketing strategies.
• Monitor and evaluate campaign performance.

Job description

The Assistant Manager – Marketing will assist in developing marketing strategies, managing campaigns, and coordinating with sales and product teams to enhance brand visibility and performance. This requires strong analytical skills, creativity, and a deep understanding of pharmaceutical marketing.

Roles and Responsibilities:

• Assist in developing and implementing marketing strategies aligned with business goals.
• Support brand building initiatives through effective campaigns and promotional activities.
• Plan and execute marketing campaigns across various channels (offline and digital).
• Conduct market research toentify trends, customer needs, and competitor strategies.
• Analyze market data and provide actionable insights to improve marketing performance.
• Coordinate with product and sales teams to align marketing strategies with business objectives.
• Assist in launching new products and developing go-to-market strategies.
• Monitor and evaluate campaign performance and optimize strategies accordingly.
• Develop marketing materials such as brochures, presentations, and promotional content.
• Manage relationships with vendors, agencies, and partners for marketing activities.
• Organize and participate in promotional events, conferences, and exhibitions.
• Support digital marketing initiatives including social media, email campaigns, and online promotions.
• Track marketing budgets and ensure cost-effective utilization of resources.
• Prepare reports and presentations for management review.
• Ensure consistency in brand messaging and communication across platforms.
• Collaborate with cross-functional teams for seamless execution of campaigns.
• Stay updated with industry trends, new therapies, and competitor activities.
• Support sales teams with marketing inputs and promotional tools.
• Ensure compliance with regulatory and ethical marketing guidelines.
• Handle customer engagement and feedback to improve brand positioning.
• Demonstrate strong communication, creativity, and analytical skills.
• Manage multiple projects and deadlines efficiently.
• Contribute to enhancing brand visibility and market share.
• Drive innovation in marketing strategies and campaigns.
• Support overall business growth through effective marketing execution.