Assistant Manager-Branding

Drlogy; India; On-site; INR 600,000 - 900,000; Full time

Job summary

Drlogy is seeking an Assistant Manager – Branding to enhance its brand identity and patient engagement strategies through effective marketing initiatives. This role involves developing branding strategies and managing marketing campaigns across various channels to maintain a consistent brand presence.

The ideal candidate will drive digital marketing efforts, oversee content creation, and ensure compliance with advertising guidelines. Candidates with experience in healthcare marketing will be preferred.

Qualifications

• Experience in branding and marketing for healthcare or similar industries.
• Strong understanding of digital marketing channels and analytics.
• Excellent communication and coordination skills.

Responsibilities

• Develop and implement branding strategies aligned with the hospital’s objectives.
• Plan and execute marketing campaigns across digital and offline channels.
• Ensure brand consistency across all communications.

Skills

Branding strategy development

Digital marketing

Campaign management

Market research

Content creation

Job description

The Assistant Manager – Branding will be responsible for planning, executing, and monitoring branding and marketing activities to build a strong and consistent brand entity for the hospital. The role involves managing campaigns, coordinating with internal teams and external agencies, ensuring brand compliance, and driving patient engagement through both online and offline channels.

Roles and Responsibilities:

• Develop and implement branding strategies aligned with the hospital’s vision and business objectives.
• Plan and execute integrated marketing campaigns across digital, print, and offline channels.
• Ensure consistent brand messaging, tone, and visual entity across all communication platforms.
• Coordinate with creative agencies, designers, and vendors for campaign development and execution.
• Manage hospital branding across all touchpoints including websites, social media, brochures, and on‑site branding.
• Oversee content creation including promotional materials, advertisements, and patient awareness campaigns.
• Drive digital marketing initiatives including social media, SEO, SEM, and online reputation management.
• Monitor and analyze campaign performance using relevant KPIs and provide actionable insights.
• Plan and execute health camps, events, and promotional activities to increase patient footfall.
• Collaborate with medical and operations teams to design service‑specific marketing campaigns.
• Manage brand budgets and ensure cost‑effective utilization of marketing resources.
• Conduct market research to understand patient behavior, competition, and industry trends.
• Strengthen brand presence through partnerships, collaborations, and community engagement initiatives.
• Ensure compliance with healthcare advertising guidelines and ethical standards.
• Handle internal branding initiatives to improve employee engagement and brand alignment.
• Monitor and maintain hospital’s online presence, reviews, and feedback across platforms.
• Support PR activities including media coordination, press releases, and brand communication.
• Track competitor activities and recommend strategies to enhance brand positioning.
• Maintain marketing collateral inventory and ensure timely updates.
• Continuously innovate and introduce new ideas to improve brand recall and patient engagement.