Brand Manager - Ethical Marketing

Adept Consulting Partners; Mumbai; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

Adept Consulting Partners in Mumbai is seeking a Marketing professional responsible for driving ethical marketing initiatives for global brands. You will develop marketing strategies, engage healthcare professionals and patients, and manage creative partnerships.

The ideal candidate will have 5-8 years of marketing experience, particularly in brand management and community marketing. An MBA in Marketing is preferred but not mandatory. A strong ethical compliance and community-focused approach is essential for success in this role.

Qualifications

• 5-8 years of experience in marketing, preferably with brand management.
• Strong expertise in community marketing and business model strategies.
• Demonstrated ability to establish new marketing categories or brands.

Responsibilities

• Formulate annual marketing strategies for global brands.
• Drive engagement with healthcare professionals (HCPs) and patients.
• Manage creative agencies and market research teams.

Skills

Brand management/marketing

Community marketing experience

Creative marketing programs

Product and therapy science

Sales function knowledge

Education

MBA Marketing

Job description

Job Description

Job Summary

Responsible to drive Ethical Marketing lever of global flagship brands

Job Responsibilities

• Formulation of annual marketing strategies, communication development for HCP/Patients
• Execution Excellence in driving multi-specialty HCP (Diabeto/Endo, Physicians, Dietitians and Pharmacist) activations/engagements
• Building strong Marketing programs to engage HCPs/Patients effectively. Execute with the help of cross functional teams. Tracking and measuring the impact of the Marketing Programs and also the third-party field force
• Responsible to identify potential opportunities within community & drive incremental growth of products with synergy
• Responsible for the topline and A\&P management
• Build & develop Key Opinion Leaders /influencers all India and utilize relationships for shaping market initiatives and for driving sales
• Manage creative agencies, collaborate closely as strategic partners
• Liaise with market research team to gather and analyze latest trends/insights by using qualitative/quantitative resources
• Support and drive sales team in achieving targets and ROI
• 100% Adherence to company's Ethics and Compliance policy

Qualifications

• Worked in brand management/ marketing
• Should have strong community marketing experience & community business model know-how
• Successful track record of establishing new categories/concepts/brands among HCPs and/or consumers
• Proven track record for designing, implementing and tracking impact of creative marketing programs through sales force.
• Experience in sales function will be an added advantage
• Total desirable experience of 5-8 years in marketing.
• Strong in product and therapy science.
• MBA Marketing from reputed Institute is desirable but not a limitation